Member Bio
We help creative and marketing leaders turn AI curiosity into confidence – through leadership coaching, strategic business transformation, tailored AI roadmaps and hands-on upskilling with their teams.
AI is changing business and Spark AI ensures you stay ahead. We teach AI in business at Oxford, speak the major conferences like SXSW and The AI Summit and our founders have been selected in the BIMA 100 2025, the UK’s most influential people in digital and tech.
Our expert-led sessions don’t just teach the tools (although we do that too); they show you how to amplify creativity, find efficiencies, evolve your operating model and innovate with new services, keeping your work and your business relevant in a world with AI. We work alongside creative and marketing leaders to change the way businesses think about AI – creating a strategy to transform your organisation’s future.
Key People
Jules Love
Jules has a long career in the creative industries including running a highly successful commercial photography business. He is also very experienced management consultant specialising in organisation design for creative functions. Jules teaches on the Oxford University Business School’s ‘AI in Business’ programme, he studied ‘Applied Generative AI’ at MIT and believes AI allows us to create things that were once in our wildest dreams. He started his career as a strategy consultant at Accenture and Q5 working with leading blue chip firms including The Guardian, The Times and Sunday Times, the BBC, BT and Sainsbury’s. He then began 15 years as an award-winning advertising photographer and film maker working for some of the world’s biggest brands including Canon, Samsung, Google, Unilever, and Hilton. Jules is Spark’s resident AI expert for growing creative businesses, his advice has been featured in WIRED magazine and his book Shift - AI for Agencies comes out in November 2025.
Emma Wharton Love
Emma is CEO and co-founder of Spark AI, dedicated to empowering ambitious creative agencies and marketing teams to master AI, amplify human creativity, and evolve their business models. She sees AI not merely as an efficiency tool, but as a launchpad for unprecedented innovation and creativity. Before Spark, Emma focused her career on shaping the future of work, leading significant change programmes, hybrid working initiatives, and policy development for the UK Parliament and Government, while also advising private-sector companies and innovative startups. Emma uniquely combines strategic leadership experience with deep creative expertise as a graphic designer. As CEO of Spark, Emma helps clients confidently leverage generative AI to transform their teams, processes, and drive sustained business growth. Outside Spark, Emma serves as a non-executive director at an NHS Mental Health Trust and is a practicing artist.