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Tracy Tait Freelance Member

I collaborate with people to tell stories that engage, inspire and drive change. Coupled with over 20 years in charity communications, fundraising, and marketing makes me your go-to storyteller to transform your copy challenges into success stories.

Member Bio

I’ve always loved stories. One of the first memories I have as a child is sitting on my dad’s knee listening to the tales of King Arthur. Tales of knights, fairies, and daring do… A hero coming to the rescue. Defeating the villain. Love conquers all… And, words, how they sound, how they can make us feel, how they can persuade, cajole, or compel us to act – almost without thinking…

As a child I was always asking “Why? What? Or How?” I’m sure my parents wanted to pull out their hair on more than one occasion at my relentless questioning.

I’ve found that my endless curiosity makes me a great storyteller, content creator, copywriter, and editor for purpose-driven organisations.

I believe storytelling has the power to change us, challenge us, and inspire us. I create valuable content informed by research, and insight. Compelling narrative to drive change, fundraising, and advocacy. 

This coupled with over 20 years of experience in charity communications, fundraising and marketing makes me your go-to storyteller to transform your copy challenges into success stories.

Dignified storytelling advocate and pledger.  I specialise in working with people to share their personal stories in ways that give the contributor more agency, choice, and voice. 

I can see the bigger picture and have confidence to challenge the status quo. A leader, collaborator, project manager, and my personal favourite, storyteller.

Before joining the charity sector in 2002, I worked in roles across finance, social care, local authority, retail, and education. Over the past 20 years I’ve worked across fundraising, marketing, brand, and service design. From developing strategies, getting the work done and measuring progress – and failing fast – to creating valuable content and crafting compelling words. 

And guess what? Storytelling is key. It sits at the heart of human communication. Stories provide a framework for organizing and interpreting the world around us. They help us make sense of complex concepts, abstract ideas, and life experiences by providing structure, context, and meaning. Through narratives, we can navigate life, understand cause and effect, and find purpose and direction.

My brand values:

  1. Creativity and Storytelling: I believe in the transformative power of words and harnessing the art of storytelling to create captivating and memorable experiences for your audience. My dedication ensures that your brand stands out and leaves a lasting impression.
  2. Authenticity and Individuality: I value the uniqueness of each I work with. And understand the importance of reflecting your personality, values, and audience in every piece of copy I create. My tailored solutions ensure your brand’s voice shines through, fostering authentic connections with your customers and supporters.
  3. Results-Driven Mindset: I am driven by the desire to deliver tangible outcomes for your business. By combining expertise in marketing strategies and consumer psychology, I craft copy that not only engages and resonates with your audience but also drives conversions, boosts sales/donations, and achieves measurable results.
  4. Reliability and Collaboration: I believe in building strong partnerships with my clients, founded on trust, open communication, and collaboration. As your solopreneur copywriter, we provide you with our undivided attention, delivering high-quality copy on time and within your budget. I am committed to bringing your vision to life and exceeding your expectations.
  5. Versatility and Expertise: My diverse range of copywriting skills caters to all your brand’s needs. I have the expertise to handle a variety of projects and deliver exceptional results. Whether you require fundraising assets, patient information, a complete website rewrite or assistance with a single project, I adapt and flexibly accommodate your requirements.
  6. Seamless Integration and Efficiency: I understand the importance of seamless integration into your workflow. As a sole trader, I adapt to your preferred project management tools and communication channels, ensuring a smooth and efficient collaboration. You can focus on other aspects of your business with confidence, knowing that your copy needs are taken care of seamlessly.

These brand values are the foundation of my commitment to empowering your success through the power of words. Together, let’s take your brand to the next level, captivating your audience, increasing visibility, and driving conversions. Contact me today, and let’s embark on an exciting journey of growth and achievement.

What can I do for you?

To help you find and tell your story I will:

  1. Work alongside your beneficiaries to tell their stories in a dignified way to build awareness and show impact
  2. Write action-orientated copy eg fundraising case for support, fundraising propositions, and product ideation
  3. Support you in creating and planning your strategies (organisational, marketing, and engagement) and defining your vision
  4. Help you develop your brand story for better understanding and engagement
  5. Carry out a content audit and recommend improvements
  6. Create content strategies that increase reach and awareness
  7. Write or edit webpages to improve the SEO
  8. Write landing pages that convert
  9. Create plain English and accessible articles from research or academic papers
  10. Research and write patient/beneficiary information (PIF training)
  11. Provide facilitation support for workshops and focus groups (working with Trustees, staff and beneficiaries (PIF training))
  12. Write copy for Annual Report and Accounts and Impact Reports
  13. Work with you to produce strategic, change and crisis communications.