Member Bio
Bottles. Pagers. The other side.
These are things I’ve never written messages for.
For everything else, theres me.
Having spent 12+ years delivering creative and strategy for both big brands (IBM, HP, DellEMC, ADP, Liveperson) and small – in-house and agency side – I’m now a solo-polo player, working with companies ready to level-up their storytelling and sales messaging.
With previous experience as a Client Services Director, Operations Director and Creative Director, I also help companies map, design and scale their creative operations.
The what: Copywriting
I handle all things direct response and long-form editorial, including:
- Content strategy
- Social ad copy
- Email sequences
- Sales & Video sales letters
- Landing pages
- Sales decks
- Website copy
- eBooks & reports
- Brand journalism
The what: Creative Ops
Whether you’re building a new team or looking to evolve an existing one, I help companies with:
- Creative operations mapping
- Building & implementing workflows
- Designing SOPs
- Scaling creative team & studio outputs
- Reducing creative costs
- Creative stakeholder training
The who
I’ve worked with a number of multinational bluechips including IBM, DellEMC, HP, Cisco and Liveperson – in both creative and ops capacities – alongside startups at the very beginning of their marketing journeys.
I’ve written for Frost & Sullivan, multiple industry print publications as an Editor – and interviewed over 50 C-suite business leaders across the globe. As a previous business presenter, I’ve moderated 300+ hours of closed-door discussion and produced shows with the likes of Taika Waititi, Howie Mandel & Jay Leno (shameless name drop).
The why
I write words that win and bring leads in for businesses serious about their sales. But really, I just love what I do and enjoy helping companies find new creative solutions.
Drop me a line on here or find me on LinkedIn, where I post daily about all things copywriting & storytelling.
See you soon. Over.