Member Bio
Creative. Designer. Changemaker. Unwavering optimist.
Wayne is a globally recognised creative leader with over 25 years’ experience shaping brands and driving design innovation across Asia, Europe and the US. A former professional surfer, he entered the industry via AWARD School in Australia – an unconventional start that led to senior roles at Jung von Matt, AKQA, Huge and, most recently, Wolff Olins, where he served as Global Principal and Global Executive Creative Director.
Partnering directly with C-suite leaders, he has led transformative work for brands including Google, Nike, Apple, Chanel, LVMH, Uber, Mercedes F1, LG, Lloyds, BBC and the United Nations – blending storytelling, technology and design to deliver cultural relevance and commercial impact.
Wayne has been recognised by major global award bodies, chaired international juries and collaborated with cultural figures such as Virgil Abloh and Milton Glaser. A passionate advocate for neurodiversity and emerging talent, he is a sought-after speaker who shares insights on creativity, innovation and the future of design with optimism and belief in the power of ideas to drive change.