Member Bio
I help people find the right words. Words that connect, build trust and get results. As a strategist, writer and content coach, I work with individuals and organisations who want their message to cut through the noise and reach the right people.
I co-authored Valuable Content Marketing and have spent almost three decades helping people tell their story with clarity and confidence. Right now, I’m revisiting the Valuable Content principles, exploring how they fit today’s fast-changing landscape, and what fresh ideas we need to communicate with real impact.
My approach is simple: listen first, uncover what matters most, and then shape words that are clear, human and meaningful.
Based in Bristol, I work with clients across the UK and beyond. Away from my desk, you’ll often find me swimming in cold water (and sometimes persuading clients to join me too!).
“Sonja gets people communicating and marketing what they do – consistently and effectively – in a way they enjoy. Alongside a growing stack of truly valuable content, she leaves people with clarity and confidence in their ideas, and renewed pride and excitement for what they do.”
Chris Thurling, past chair of Bristol Creative Industries