Member Bio
I’m a purpose-driven creative strategist and passionate advocate for social and environmental change, working with agencies and clients across a diverse range of sectors — both B2C and B2B — from CPG and charity, to education, tech and health & wellbeing.
During three decades of experience, I’ve worked on some of the world’s most famous brands, with some of the world’s largest companies — as well as indie brands and startups.
I take a brand-led approach to sustainability, finding an authentic way in — one that’s purpose-driven and connected to the business — to build equity back into the brand and maximise the opportunity to deliver real impact.
Since 2019, in order to do more of the kind of work I want to do, I’ve been upskilling in sustainability. Training courses include:
- Business Sustainability Management – Cambridge Institute of Sustainability
- The Carbon Literacy Project
- Leadership Introduction to Circular Economy – TU Delft Industrial Design Engineering
- Biomimicry Masterclass Certificate – Learn Biomimicry
If you think I’d be a good fit for a client / project and you’d like to find out more about the work I do, I’d love to hear from you.