Samuel Jones Freelance Member

I primarily work with clients in the fields of art and culture, covering both commercial and non-profit endeavours in branding, campaign direction, and publication design.

Member Bio

I have a decade of experience as a designer in varying roles across print, digital, branding, and creative editorial within the field of art and culture. 

I am highly driven, meticulous, and diligent in my approach to design, with conceptual thinking and ideation playing significant roles in my practice. My expertise covers design for print, brand guardianship, typography, and strategic thinking. Most recently, I have been pivotal in the growth and success of Frieze art fairs internationally, becoming an integral member of both the design team and the broader company, before continuing this work in a freelance capacity.

My freelance clients in thee last year include Frieze, the Royal College of Art, Watershed, and Frameless.

Frieze
In the last year I have been instrumental in designing all five Frieze fair campaigns 2024, working
with the Creative Director of Frieze and commissioned artist to design campaigns that cover both print and digital outputs. I have also supported the wider design team at Frieze throughout the year in signage design for Frieze London and Frieze Masters as well as design support for Frieze Week magazine. 

Frameless
Earlier in the year I was tasked with re-designing the brand guidelines for immersive art gallery, Frameless. Working in close collaboration with the Head of Brand I was tasked with redefining the guidelines they had to make them more functional and navigable across various strands within the company. The re-design of the guidelines covered every aspect of digital and print outputs at Frameless.

Walking in Cities: Navigating Post-Pandemic Urban Environments
Designed the publication Walking in Cities: Navigating Post-Pandemic Urban Environments. The publication is editorially spearheaded by a collective of editors, art writers and professors from the Royal College of Art, Trinity College Dublin, and Birkbeck University London. The book brings together an international group of artists and writers to respond to the question of how our new world orders force us to reconsider urban walking and urban spaces in ways which extend into the digital sphere of online dialogue and screen sharing.

As sole designer for Walking in Cities I was entrusted with applying an overarching concept for the book that would reflect the themes and ideas covered throughout the publication. Further to this, I designed all elements of the book from page layouts through to typesetting. The collaboration between myself and the editors has been longstanding, with Walking in Cities being the third publication that I have designed for them.