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Rik Brown Freelance Member

Award-winning conceptual creative with 20 years' experience working at global ad agencies and branding agencies. I can crush everything from a 360 campaign to a social calendar or a brand tone of voice.

To compete with the increasing number of premium burgers on the High Street, McDonald’s were introducing a new range of thicker, more up-market burgers. It was only right for the nation’s favourite fast food brand to embrace pure luxury.

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Concept, tone of voice and guidelines for Exizent, who help smooth the tangled process of probate.

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A TV and social recruitment campaign to inspire younger Gen Z and Millennial candidates about the range of roles at GE Healthcare. Human stories, showing that surprisingly diverse roles are vital in helping the company save lives.

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Member Bio

I got an English degree, but started work as an art director at BBH, learning how to project a simple, big idea across multiple touchpoints. I then learned to mentor and present work at Leo Burnett as a CD on McDonald’s, Kellogg’s and P&G. Since 2017 I have been freelancing as a copywriter, applying my skills at branding agencies and production companies as well as ad agencies.

I still love coming up with ways to solve business problems with impactful simplicity, and having fun doing it.