Member Bio
Hello, I’m Olly.
I spent 20 years in the creative industries – starting as a junior designer and working up to Creative Director. Then I found I had some beef with the world and wanted to make a change.
My main beef is that creativity is seen as the sole preserve of the creative department, something to do with ‘the arts’. And it is, but that’s not all it is.
I want to reconnect people with the creativity that has been educated out of them. The creativity that improves a process, or plans an event, or makes an amazing…spreadsheet…formula…thing.
So I launched Laterally. I work with leaders, founders, and teams who want to apply creative thinking to how they operate, not just how they market themselves. Beyond the surface into the deep work of reframing problems and finding better ways forward.
I do this through workshops, coaching, and consulting. Sometimes solo, sometimes with collaborators. Always focused on helping people think more clearly and work more effectively together.
Creative thinking can transform businesses beyond the creative department. It’s a skill that is in everyone until education, unfortunately, dulls it.
And that’s where you’ll find me now. Crusading with the jolly roger of creativity flying high.