What we say and how we say it matters.
I work with a mix of brands, organisations, individuals and businesses, helping them to find the right words to capture who they are, what they do and why they do it.
For me, the thinking behind the words we use is just as important as the words themselves. I work independently or in partnership with brand strategists to put this thinking into words. From defining audience, brand positioning, purpose, values and personality to creating a tone of voice and messaging framework – this important groundwork acts as the bedrock to a brand’s visual identity
My strategic focus and interest in the ‘why, what and how’ has enabled me to build up valuable experience writing and facilitating workshops around naming, tone of voice and brand positioning. These relaxed sessions are a great opportunity to get under the skin of a brand or business that’s launching or changing direction.
I’ve unintentionally become a specialist in the start-up space as well as having a lot of experience in the beauty, wellbeing, development/architecture, education and charity sectors.