Member Bio
Help them choose you.
Most agencies lose pitches not because of what they do but because of how they show it – Scope & Lens helps marketing agencies win more of the business they deserve.
After 11 years of driving new business activity at leading management consultancies and advertising agencies – running 100+ pitches and contributing to over £30m in agency revenue – I’ve distilled everything that works into a consulting practice built for smaller agencies who are tired of losing to bigger ones.
The reality is, large agencies don’t win because they’re better. They win because they’ve had more reps, more resource, and more time to refine how they prospect, pitch and present. Scope & Lens exists to close that gap.
I work with agency founders, MDs and New Business teams to embed the same systems, frameworks and storytelling principles that drive new business at the top end of the market – across three key areas:
Permissionless Prospecting: Building value-led outreach engines that create pipeline before the brief lands.
Strategic Storytelling: Restructuring how you pitch so you lead with a pitch story arc and strategic narrative, not facts.
Visualised Value: Designing pitch decks that are impossible to ignore and easy to remember.
Whether you’re looking to sharpen your prospecting, overhaul your pitch story, or have someone in your corner on a high-stakes opportunity – I’m here to help.
Key People
Josh Fowler
Founder & Agency Growth Consultant