Member Bio
We started A Tribe Called West because we wanted to do branding differently. Not as a big agency with layers between you and the people doing the work. Not as a freelancer juggling a dozen side projects.
We wanted to work directly with founders. The kind of people who have a big idea, back themselves, and go all in to make it happen. The ones building challenger brands in food, drink, wellness, or beauty and refusing to settle for average.
That’s where we come in. We’re two Senior Creatives, which means you get the full studio skill set working directly with you – strategy, design, storytelling, packaging – without the agency price tag or politics. Our skills complement each other, so nothing slips through the cracks.
More than that, we get to collaborate with founders as partners, not just suppliers. To be part of your story, not just a line item on your invoice. And honestly, that’s the best part because founders like you are usually the most inspiring people in the room.
We’re here to help you take your idea, your product, your vision and build the brand that gets it off the shelf and into more hands.
Key People
James West
James is the creative renegade. After 15 years freelancing for big agencies and shiny campaigns for clients like Google, KFC, L'Oreal, Ben & Jerry's and Lewis Hamilton, he’s become obsessed with turning logos and identities into real commercial firepower.
Vicki West
Vicki is the strategic voice of reason. With two decades in design and a background in advertising and marketing for clients like Coca-Cola, Heineken, KitKat, Nissan, Gucci and Dolce & Gabbana, she ensures every system and layout pulls its weight, not just looks good.