Member Bio
Simon and Jonny. We’re freelancers (and partners) working under the name Iambic Creative.
We use narrative, stories, and storytelling to craft moments of human connection. From campaign communications and keynote coaching to brand story development and audience engagement strategy. We help people cut through the noise to engage audiences.
We do that in three main ways:
Consulting | We advise businesses, teams, and individuals on the most effective way to find and connect messages to audiences.
- Engagement – we unlock your communications, transforming them into people engagement.
- Brand – we build consistent narratives for your ideas, products, and services.
- Culture – we support your people goals by tapping into the science of story.
Coaching | We run workshops and work 121 to upskill people in our core areas of expertise.
- Communication – we provide you with skills to help make the right connection with an audience from pitching and presentations to everyday communication in the workplace.
- Story – we equip you with the best tools for engagement that mirror the way the brain makes meaning.
- Creative action – we explore the tools you need to find a great idea and then turn it into reality.
Creating | We craft and share your content using the tools of story.
- Words – from scripts, copywriting and presentation deck shaping to audio and video production.
- Events – we produce creative and engaging events from focused and intimate group meetings to large scale organisational gatherings.
- Sound design – we curate and craft sound solutions for brands, events, and products
Key People
Simon Arrowsmith
I help organisations and people find, craft and use human stories in a digital world. Audience engagement, employee experience, and creative communications specialist. Consultant, coach/facilitator, and total story nerd.
Jonny Arrowsmith
I'm a writer and creative consultant specialising in engaging copy and content. I love stories (naturally). I love games and making stuff. And I really love turning an idea that makes me smile into something that makes others happy.