Founded in 2018, it is a merger between digial agency e3 and strategy consultancy LSU (London Strategy Unit).
We are famous for our work for brands including Adidas, Arla, Mondalez, Honda, the Royal Navy and Orange.
“We’re called Great State because that’s technology’s promise – to create an open, united and fairer world. We focus on making a positive impact on our clients’ business, their customers and their communities.”
Staying relevant is today’s biggest business challenge.
Consumers have higher expectations that ever before – driven relentlessly upwards by rapid changes in technology and fierce competition in every sector.
Even market leaders recognise that today’s magical competitive advantage will be tomorrow’s mediocre cost of entry. No wonder Jeff Bezos of Amazon talks about about customers being, “always beautifully, wonderfully dissatisfied”
That’s why we’ve created a new type of company
To live up to these rising expectations, companies need a partner that can transform their business.
They need an agency that can help them develop a great brand, make it real through a great experience, and deliver it at scale through great technology – a partner that can get them into a Great State.
So, we’re on a mission to keep brands relevant. To give both their owners and their consumers reasons for optimism – whether that’s at home, on the playing field, or on a naval base. We want everyone to feel they’re part of a Great State.
Stuart Avery | Chairman & Co-founder
I co-founded the agency in 1997, starting as joint MD then becoming sole MD in 2008. In my time at Great State I have overseen it’s growth from a startup, to a highly profitable 70 strong, strategic agency with multiple offices working with major brands including the Royal Navy, Orange, The National Trust, BP and Clarks to name only a few. Alongside running Great State day to day I have seen the business through two rounds of major change. The first in 2000 was to introduce new finance from angel investors, then negotiating and project managing an MBO in 2009 to buy out those investors. After appointing a new MD in 2012 to run the agency I now perform the role of non-exec Chairman on a part time basis.
Neil Collard | Managing Director
Digital professional with considerable experience in the digital space stretching back to 1998. Client service background with a real focus on developing digital strategies for a broad range of clients. Lucky to have worked with some great brands including Kia, Audi, Land Rover, Levis, British Airways, AXA and Premier Travel Inn.