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Gem Tordoff Copywriter | Fractional marketer Freelance Member

Thunderwolf helps thoughtful experts turn complex ideas into clear, human communication, so their work can be understood, trusted and valued. Gem writes copy for everyone, from universities and big name brands, to consultancies and technology companies.

Attracting the next generation to the University of Gloucestershire. I created the messaging and copy for UoG's 2023 Apply Campaign, driving students to apply before the UCAS deadline.

As projects and campaigns lead at the charity, Brandon Trust, I managed high-profile projects from internal digital transformation, to the 25th-anniversary campaign. I also produced - and co-produced -compelling copy and video content.

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A campaign to revive the reputation of the humble potato, which had taken a hit in the wake of the Atkins Diet. I created the concept and copy for the campaign, which encompassed landing page, banner ad, carousel ad and promotional emails.

Brand, marketing and campaign strategy, brand and campaign copywriting, video production, campaign production and campaign management.

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Young Lives vs Cancer helps families find the strength to face cancer. When a child is diagnosed there's a lot to take in. I was commissioned to write inclusive guides to explain the charity and what's next.

Role: Fractional Marketing Manager Services: Copywriting and content marketing LinkedIn and website content, impact reports, internal communications and tone of voice guidelines for a data-driven consultancy in the elderly care sector.

Member Bio

Transforming expertise, purpose-led missions and complex thinking into clear, compelling content and campaigns

I’m Gem, a freelance copywriter and fractional marcomms specialist with 18 years experience.  At Thunderwolf, I help thoughtful experts turn complex ideas into clear, human communication, so their work can be understood, trusted and valued. I also partner with other agencies as a copywriter with no particular niche.

How I work with agencies and consultancies:

How I work with everyone else:

 

Articles from Gem Tordoff Copywriter | Fractional marketer