Form Agency Member

A strategy and leadership consultancy creating clarity and positive impact. Form exists to equip leaders to build remarkable organisations.

Member Bio

We’re a team with real-world experience of working with leaders to grow their companies in ways that are both creatively fulfilling and commercially rewarding. We create spaces where leaders and their organisations are transformed through ground-breaking content, unique experiences and inspirational environments.

Trusted partners by some of the most dynamic creative, digital and technology companies around the world, including Crema, Orcha and &us.

We are B Corp Certified and all committed to doing our best work at Form, stretching ourselves and others in the process. Our delivery includes running global innovation study trips to cities including Berlin, Copenhagen & NYC, curating leadership retreats in rural Wales, and be-spoke Consultancy, all focused on creating growth and impact for our clients.

Key People

Fi Craig

Fi is a qualified and accredited behavioural change coach working with leaders and senior teams to bring clarity and focus to those who need is most in creative and digital agencies. After working in 6 mid-sized agencies during her career, and 20 years in the South West creative sector, Fi has gained unique insight and experience into how the way we think and behave at work impacts the quality of our delivery to clients, the motivation and retention in teams, and the depth and authenticity of relationships with each other. Fi is ex RedTag, Havas CX and Armadillo and is based in Bristol.

Matt Johnson

For more than 25 years Matt has been leading game-changing organisations. He marries vision with pragmatism to help companies become more sustainable. Matt has a deeply held conviction that remarkable organisations do one thing well, have a clearly articulated strategy, and provide psychologically safe environments for their team to thrive. It’s what helped him to grow digital agency Mando into a Sunday Times top 100 company, inspired him to co-found Be One Percent, and underpins everything he does as Managing Director of Form.

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