Felisa Flowers and Events / Edda Pudner Startup Member

I'm Edda – an Event Planner and Floral Designer. I help busy people stay focused on their work while I take the planning off their plates. Simple, stress-free, and beautifully done. Oh – and I do flowers too. The kind that make spaces come alive.

Member Bio

Hi, I’m the founder of Felisa Flowers and Events – a business built on big dreams, a bit of glitter, and a whole lot of heart.

Before launching my own company, I was Head of Events at Science Creates – an incredible space buzzing with entrepreneurs and game-changers. Being surrounded by people who just went for it made a lasting impact on me. Truth is, I’ve always had that entrepreneurial spark. Back in Mexico (yep, I’m proudly Mexican!), I ran businesses before making the big move to the UK.

Let me tell you, starting over in a new country isn’t exactly a breeze. But after a decade of living here, there came a moment when I knew: it was time to follow my heart and finally build something that was mine.

I’ve been planning, managing and delivering events for years, from intimate gatherings to large-scale conferences, helping busy professionals and companies bring their vision to life. Events, for me, aren’t just about the party. They’re about connection, impact, and purpose. I’m the behind-the-scenes ninja (no drama, just pure execution), and a creative dreamer who turns “what ifs” into “heck yes”.

One of my favourite stories? A client once asked if they could sell their products in our building. I said, “How about a supplier fair instead?”; organised the whole thing, brought the team together, hosted one of the biggest lab equipment companies in the world… and boom, that one conversation turned into a partnership. That’s what I do: I see the bigger picture, the long game, the opportunities hiding in plain sight.

So where do the flowers come in?

Well, my dad worked with a legendary florist in California, and as a kid, I spent every summer and Christmas holiday helping him, child labour, but make it floral! Life took me down a different path (hello marketing, business and events), but the love for floristry never left me. Fast forward to last year, I found a proper floristry course in school (not just a weekend workshop!) and signed up straight after the open day. Months later, while standing on top of a ladder installing Christmas decorations, it hit me: this is it. This is what I’m meant to do.

So I followed that instinct. I handed in my notice, started building behind the scenes, and officially launched Felisa Flowers and Events in April 2025.

Now, I get to blend both of my passions – event planning and flower design – into one beautiful, blooming business. People ask, “Why do both?” And I say, why not? This brand is me. I am the company. And I bring all of myself to every project.

So now you know a bit more about me – creative dreamer, event ninja,flower designer, and founder of Felisa Flowers and Events.

Let’s make magic happen