Felisa Flowers and Events / Edda Pudner Startup Member

I’m Edda, founder of Felisa Flowers and Events. I help busy people plan standout corporate events and design bold florals that reflect your brand—turning dull rooms into unforgettable spaces that impress your guests (and your boss).

Member Bio

Before launching my own company, I was Head of Events at Science Creates – an incredible space buzzing with entrepreneurs and game-changers. Being surrounded by people who just went for it made a lasting impact on me. Truth is, I’ve always had that entrepreneurial spark. Back in Mexico (yep, I’m proudly Mexican!), I ran businesses before making the big move to the UK.

Let me tell you, starting over in a new country isn’t exactly a breeze. But after a decade of living here, there came a moment when I knew: it was time to follow my heart and finally build something that was mine.

I’ve been planning, managing and delivering events for years, from intimate gatherings to large-scale conferences, helping busy professionals and companies bring their vision to life. Events, for me, aren’t just about the party. They’re about connection, impact, and purpose. I’m the behind-the-scenes ninja (no drama, just pure execution), and a creative dreamer who turns “what ifs” into “heck yes”.

One of my favourite stories? A client once asked if they could sell their products in our building. I said, “How about a supplier fair instead?”; organised the whole thing, brought the team together, hosted one of the biggest lab equipment companies in the world… and boom, that one conversation turned into a partnership. That’s what I do: I see the bigger picture, the long game, the opportunities hiding in plain sight.

So where do the flowers come in?

Well, my dad worked with a legendary florist in California, and as a kid, I spent every summer and Christmas holiday helping him, child labour, but make it floral! Life took me down a different path (hello marketing, business and events), but the love for floristry never left me. Fast forward to last year, I found a proper floristry course in school (not just a weekend workshop!) and signed up straight after the open day. Months later, while standing on top of a ladder installing Christmas decorations, it hit me: this is it. This is what I’m meant to do.

So I followed that instinct. I handed in my notice, started building behind the scenes, and officially launched Felisa Flowers and Events in April 2025.

Now, I get to blend both of my passions – event planning and flower design – into one beautiful, blooming business. People ask, “Why do both?” And I say, why not? This brand is me. I am the company. And I bring all of myself to every project.

So now you know a bit more about me – creative dreamer, event ninja,flower designer, and founder of Felisa Flowers and Events.

Let’s make magic happen