Member Bio
I mystery-shop the gap between what your strategy says and how you actually show up online.
Your brand promises one thing, but does your digital presence walk the talk?
Most organisations spend serious time crafting their mission, values, and messaging.
- They know what they stand for.
- They’ve done the workshops.
- They’ve got the strategy doc.
But somewhere between the boardroom and the browser, things get lost in translation.
Your website says you’re approachable, but your contact form feels like a job application. You talk about putting people first, but your email sequence reads like it was written by a robot with a sales quota. You promise a seamless experience, but your user journey has more dead ends than a hedge maze.
Say-Do Gap
This is what I call the Say-Do Gap. And it’s costing you trust, credibility, and clients who should’ve been a perfect fit.
Here’s the thing: your audience doesn’t judge you by your intentions. They judge you by their experience. Every touchpoint is a trust signal or a red flag. Every interaction either reinforces what you say you’re about, or quietly contradicts it.
That’s where I come in.
I work with purpose-driven businesses and social enterprises to audit the reality of their digital presence. Not what they hope it feels like, but what it actually feels like to someone landing on their site, reading their socials, or trying to book a call. I look at messaging, user journeys, tone of voice, accessibility, and all the small moments that shape how people experience your brand.
Think of it as a relationship health check for your online presence.
- Where’s the friction?
- Where’s the drift?
- Where have good intentions quietly slipped into broken promises?
Because when what you say and what you do are aligned, that’s when trust compounds. That’s when referrals flow. That’s when your marketing stops feeling like shouting into the void and starts feeling like a conversation with people who already get it.
I’m not here to hand you a 50-page report you’ll never read. I’m here to give you grounded clarity. The kind that actually shifts how you show up. Practical, actionable, relationship-first.
So if you’ve got a nagging feeling that your digital presence isn’t quite landing the way it should, let’s find out what’s really going on. Learn more here