Member Bio
With a background in brand strategy, development, print and wayfinding I work for both agencies and for my own company: Cowen & Co.
I excel at interrogating a brief and exploring the issues that have driven it before developing and crafting the outputs.
Most recently, I have been working with Spooner Fitzgerald on a number of branding projects for private equity funded organisations and NGOs. We have developed and delivered comprehensive strategic branding to achieve clarity and drive growth.
I have worked with world renowned architects, Knight Architects and product designers, Billings Jackson to help them review their current brand and give them additional tools, training and guidelines in order to bring their brand expression in line with the quality of their services.
I facilitate workshops, both remotely and in-person to find the core of a client’s requirements and to explore what further value I can add in enhancing internal processes and expertise.
I also love producing simple and effective design solutions through whatever channel is the most effective solution.