Member Bio
Clide focuses on helping 7-figure revenue agencies create effective strategies to grow into 8-figure.
The founders’ hard work, skills and ingenuity drove the agency to 7-figure, however going beyond that often requires a different approach. A larger agency is not a bigger version of a small agency, it needs to occupy a corner of the market, faces different a type of competition, and requires a deep enough senior bench so it can work without the founders.
The results are worthwhile though, larger agencies typically enjoy premium fee pricing and higher margins, and have multiple attractive options should the founders consider exit.
There is no playbook on how to get there with certainty, but many proven techniques from the enterprise world become useful. Identify strategic bets that have market potential, create plans with buy-in from the team, ensure transparency to allow failing expriments be termintated. But these need to be balanced against the skillset/ passion of the team, and plans need to reflect the exact team setup.
Clide uses our founder’s 20 year experiences from both the enterprise and small business worlds and a data/ evidence driven approach to help agency owners create a confident plan that sticks.
Top consulting firms like McKinsey regularly gives advice like this, but cost £500+k. Clide makes our service affordable by automating the grunt work with a proprietary AI analytic engine that can work with messy small business data, so we can focus our time on applying the expertise that AI does not have.
Key People
Arron Wu
Arron is the founder of Clide. His career spanned both large and small companies. He founded multiple companies over the last 6 years. He spent the previous decade buying out £10+bn of companies at CVC (the largest privqte equity firm in Europe) and helped them double their value as a high-impact board member. Earlier he worked at Oliver Wyman (a leading consultanting firm), giving strategic advice to companies in the UK and Europe through the global financial crisis. Arron is based in Bristol. He can be found cycling with his kids or helping out his wife's creative agency when he's not working on Clide.