Member Bio
Hello.
I am Catrina and I am a highly experienced Strategy & Planning Partner, working direct with brands or alongside agencies, to solve business challenges.
I offer: Marketing Strategy and Campaign & Journey Planning & Optimisation, across Customer Marketing (CRM), Direct Marketing, Integrated and Digital.
I’m highly data literate (and passionate), a creative planner and thinker, a research veteran and always results focused.
I have worked across a diverse range of industries including Automotive, Retail, Travel & Tourism, Leisure, Home Shopping, Fashion, Financial Services, Charity, Utilities, Media and FMCG. Successfully cross-pollinating customer insights and performance drivers to achieve business goals.
Notable brands I have worked with include English Heritage, Parameta, Disney, NBCUniversal, Jaguar-Land Rover, P&O Cruises, Danone, Tesco, Nissan, Cunard, Lexus, Forestry England, Majestic Wine, Tourism Ireland, Very, Royal Mail, Lloyds Bank, MoreTH>N, PDSA, EON and Glenmorangie.
I believe in putting consumers first. Only by understanding them, their sphere of influence and how they make decisions, can we unlock the power to build mutually beneficial relationships – creating active customer loyalty and achieving business goals.