Member Bio
I am a multidisciplinary design and marketing professional with a background in product design and a recent academic focus on marketing psychology. Over the past several years, I have worked across industries including automotive, jewellery, and mobility, developing expertise in creative strategy, consumer insights, and brand communication.
My career began in industrial and automotive design, where I contributed to projects ranging from 3D visualisation and VR storytelling for Ford Europe to CMF strategies for innovative mobility solutions at Karsan Automotive. These experiences allowed me to bridge engineering, marketing, and design teams, ensuring that creative vision and commercial goals aligned effectively. More recently, I expanded my expertise into brand development and creative strategy through my role at Golden Horn Jewellery in London, where I worked on digital campaigns, consumer engagement, and product development.
Alongside my professional journey, I pursued an MSc in Marketing Psychology at Regent’s University London. My research explored generational differences in emotional consumption and their impact on product design and brand strategy. This work deepened my understanding of how identity, experience, and symbolism influence consumer behaviour, and how brands can adapt to these shifting dynamics.
At the core of my work is a belief that creativity is most powerful when informed by human psychology. I combine design expertise, strategic thinking, and psychological insight to collaborate with multidisciplinary teams and contribute to innovative, human-centred solutions.