Member Bio
I’m a former agency owner, strategist and head of marketing with over 25 years experience, I now work with ambitious agencies and businesses, using my experiences on both sides of the agency – client relationship to support them on their journey.
I’ve founded two successful marketing agencies and was the managing director of those businesses for 17 years. I’ve also spent several years client side as Head of Marketing / Marketing Director in contract roles.
I’m a fellow of the Chartered Institute of Marketing and a member of the Chartered Institute of Public Relations.
During my career, I’ve worked with clients of all shapes and sizes, in various sectors (b2b and b2c), working with recognisable brands including Zurich, Hastings Direct, The FA, AXA, Go Compare, and Nestle.
I believe that while marketing has evolved massively during my career, the fundamental principles haven’t changed that much, regardless of the new technologies and channels that are now available to us… Can you articulate and communicate the right message, to the right person, at the right time, and in the right format?
The ability to get the right foundations in place has always helped me understand and articulate needs & objectives before developing well-informed strategies and teams that can deliver those objectives.
Core skills:
– Agency coach / mentor
– Agency operations / management.
– Marketing strategy and planning.
– Content strategy and planning.
– Audience mapping & persona development.
– Messaging hierarchy
– Organisational development – structure, personnel, skills and processes.
– External agency evaluation and relationship management.
– Personal branding and executive communications for business leaders.
– Public speaking and presenting