Member Bio
I’m a UX&D designer, art director, and creative leader committed to user-centered design and creating impactful, human-centric experiences. With over 22 years of industry experience across Creative Tech, User Experience (UX), E-learning, and Advertising, I’ve had the privilege of designing for leading global brands such as
BBC, Dogs Trust, Diabetes UK, CNN, Cartoon Network, The Beano, Tate, American Airlines, BAE Systems, Bloomberg, TfL, Barclays, Zurich, Paddy Power, Cineworld, P&O Ferries, and LV Insurance.
As a strategic design thinker and problem solver, I’m passionate about crafting compelling, innovative, and usable digital products and experiences across multiple platforms. My expertise spans product discovery, research, and concept ideation through to the final design execution and continuous enhancements, ensuring every design solution is thoughtful, engaging, and effective.
I’m also deeply invested in integrating AI into creative and UX workflows. From using AI-driven research synthesis, ideation, and content generation to employing advanced image and video tools for prototyping, visual storytelling, and brand experimentation, I explore how emerging technologies can accelerate creativity, unlock new visual directions, and improve design processes.
Core Skills:
* Stakeholder & User Engagement: Interviews, surveys, contextual inquiry
* Discovery Workshops: Design and facilitation
* Personas: Persona and user story development
* Journey Mapping: User flows, journey mapping, information architecture
* Wireframing & Prototyping: Wireframes, interactive and paper prototypes
* User Testing: Testing, surveys, and analysis
* Concepting: Sketching, storyboarding, high-fidelity visuals
* Visual Design & Art Direction: UI, brand, illustration, animation, motion graphics
* AI-Enhanced Workflows: Ideation, image and video generation, research synthesis, and prototyping
* Accessibility & Inclusive Design: WCAG compliance, inclusive interaction design
* Audio & Video Editing
* Game Design & Script Writing
* Client Presentation & Stakeholder Management
* Line Management & Mentoring
Software Expertise: Figma, FigJam, Photoshop, Illustrator, Premiere, After Effects, Spine, Audacity, HotJar, Google Analytics, Optimal Workshop, plus a range of AI creative tools including ChatGPT, Runway, Nano Banana, Adobe Firefly, Figma Make, Loveable, Weavy, and Midjourney.
I am the founder of Wild & The West, an outdoors lifestyle brand launched this year. It focuses on short, field tested circular walks across the South West, combining brand design, UX, content, and build into a single end to end product.
I’m currently open to new roles and collaborations. If your looking for a perm or freelance digital designer, give me a shout.