Integrated marketing communications agency, McCann Bristol – part of McCann Central – has been awarded CPD Gold by the IPA (Institute of Practitioners in Advertising) for its outstanding professional development opportunities over the last 12 months.
The IPA CPD Gold scheme recognises and rewards agencies who demonstrate a genuine culture of learning, bettering the professionalism, development and reputation of the industry enhancing clients’ brands and agencies’ worth as a result.
Dean Lovett, CEO at McCann Central said: “This is a huge accolade for us. Building a strong learning culture that supports real business objectives, as well as supporting the professional and personal development of our employees is a priority for us.
“Thanks to our people, we have overcome the challenges of the last two years and the business is in a very strong position. Through this continued focus on our people, and their place within our business, we’ve been able to further improve the CPD opportunities available to them – such as our annual Day for Meaning where employees come together to create plans to improve conscious inclusion across our offices and enhance company culture.”
McCann Central is one of just 35 agencies UK-wide to receive the CPD Gold accreditation. Those applying for the award must demonstrate that CPD lies at the heart of their business, building a strong learning culture, in support of real business objectives and the development of employees professionally and personally.
Dean added: “This is also an award for all employees. Their commitment to learning as well as personal and professional development through a very challenging period, is really impressive.”
McCann Bristol provides integrated communications and award-winning creative across a range of best-in-class services including: strategy, research and planning, design and creative, broadcast, digital, PR and social, internal comms and employee engagement, activation and media buying.
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