• Seasonal hooks are time-sensitive. Journalists often work weeks in advance, so start planning and pitching early to ensure your story lands when it’s most relevant.
• Don’t force a connection to a seasonal theme if it doesn’t align with your brand values. Authenticity builds trust and makes your campaign more impactful.
• Offer something useful; expert advice, actionable tips, or unique insights. Journalists and audiences appreciate content that helps them, not just sells to them.
• Back up your pitch with statistics or trend insights. For example, if you’re tying into health resolutions, include data on how many people set fitness goals in January.
• Amplify your seasonal campaign across PR, social media, and owned content. Consistent messaging across platforms increases reach and engagement.
• Include strong imagery or video content that reflects the seasonal theme. Visuals make your story more appealing to editors and shareable online.
• Track coverage and engagement in real time. If a particular angle gains traction, lean into it and adapt your messaging accordingly.

Seasonal hooks aren’t just about hopping on the bandwagon of what’s trending. It’s about finding creative ways to connect your brand to conversations that matter. When done well, they can spark fresh ideas, open doors to new audiences, and even inspire long-term content strategies beyond January.

Looking for more new year PR tips. Check out or blog – why you should start the new year with PR.