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5th June 2024

Creative agency Episode Two have created the identity and packaging design for start-up brand Percy & Pop, who are on a mission to create a more sustainable bath time experience for families.

As a mum to young children, founder Sarah was astounded by the amount of waste they were creating during bath time. With three little heads to wash, the volume of plastic bottles they were getting through felt excessive. Added to this, trying to get the kids to wash their own hair resulted in shampoo being squirted all over the bathroom!

“I’d used shampoo bars myself, but the ingredients weren’t suitable for sensitive kids’ skin. I searched everywhere for a child-friendly version, but just couldn’t find one.”

So, the idea for Percy & Pop was born – shampoo bars, formulated specifically for children. Each bar is made from 100% natural ingredients, with a coconut base that creates an amazing lather.

Personality through identity

Brand identity is the key to recognition, not only in identifying your products in a sea of competitors, but crucially for making sure the consumer remembers who you are.

The friendly, script font we chose for Percy & Pop has been combined with bespoke ‘bathtime’ elements to add extra personality and reflect the product proposition – making it a distinctive and recognisable asset for the brand.

Emotional connections that last

Our Bubblebuddies are the heroes of Percy & Pop’s packaging design.

These beautiful and bespoke, hand drawn illustrations are designed to engage and excite little ones, and win parents hearts through story and education. Building that all important emotional connection as the characters become part of the bath time experience.

The soft colour palette we chose visually reflects how kind to the skin these products are – all made from 100% natural ingredients.

A sustainable story

Everything about the Percy & Pop products has been driven by a desire to create a more sustainable bath time experience and so of course the packaging materials need to reflect this.

Our compact box structures are designed to be re-used for storing the shampoo bars, and the cardboard is Certified Carbon Neutral (using 100% renewable energy and sustainably sourced materials) with vegetable-based inks – so when the boxes are no longer required they can be recycled or composted.

“I’ve put so much love and care into developing these products, this brand is like another baby to me! I love how Episode Two took on that same care and attention to create our brand identity and packaging design, and I’m so excited to be able to share Percy & Pop with the world!” Sarah McKegney, Percy & Pop Founder

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About Episode Two

Championing the power of packaging design to elevate your brand and build stronger connections with consumers. Our approach to brand identity and packaging design makes consumers say ‘WOW’ when they see your brand on-pack, in-store and online.

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