Job Description
Our smart thinking, expert team is looking to recruit a Data & Analytics Executive to support Varn as we continue to grow our business. Varn is the largest and longest-established specialist SEO, AI search, digital PR and data analytics agency in the South West, based in the beautiful town of Bradford on Avon, Wiltshire, just outside Bath.
We are looking for a talented Data & Analytics Executive to join our happy team.
The role would typically look like this:
We are looking for someone who can take responsibility for the set up of robust tracking and reporting for clients.
With a background in data and analytics and a minimum of 1 year’s experience working on GTM tracking. You will work with our clients, potential clients and our internal teams to help Varn deliver best-in-class data solutions.
The Data & Analytics Executive will support the planning and implementation of tracking, assisting with tracking and reporting strategies and analysing reports to gain actionable insights. In this role, you will work closely with the team to create, edit and troubleshoot tracking set ups, while also helping to monitor and analyse reports, providing clients with actionable insights from your analysis. You’ll have the opportunity to contribute ideas, learn from experienced colleagues, and develop your skills in using analytics and data tools.
The role will be supported by two expert Data Managers and senior support by the Search and Innovation Director.
Key Responsibilities of this role would include:
- Turning data into action
Analyse, interpret, and visualise data from multiple sources to provide actionable insights.
- Report creation
Build and maintain dashboards and reports in Google Looker Studio or other BI tools e.g Power BI, or Tableau (nice to have).
- Monitoring
Track and measure SEO and paid media performance using GA4, Google Search Console, and other relevant tools.
- Tracking set up
Implement and audit tracking setups in Google Tag Manager and ensure accurate data collection.
- Strategy creation
Collaborate with teams to identify data gaps, optimise processes, and recommend strategies.
- Data Compliance
Ensure compliance with data governance and privacy regulations (GDPR, DMA) including having an up-to-date understanding of compliance requirements and consent mode
- Data Storytelling
Translate complex analytics into clear, compelling stories for clients and stakeholders.
Required skills
Required Skills & Tools:
- Analytics & Reporting: GA4, Google Looker Studio, Power BI, Tableau, Adobe Analytics (nice to have), Google BigQuery (nice to have), sGTM (nice to have)
- SEO & Paid Media Analytics: Google Search Console, Google Ads metrics
- Data Handling & Tools: Google Sheets, Google Slides, Google Tag Manager, Hubspot (nice to have)
- Programming Skills (nice to have): Python, SQL, JavaScript
- Experience with BigQuery and/or sGTM is a bonus
Desired Traits & Interests:
- Organised and detail-oriented
- Proactive and solution-focused
- Passion for SEO, paid media, and digital marketing analytics
- Strong storytelling skills with data
Who are you?
- You have previous experience in a marketing or SEO agency environment, with an interest or background in tracking and data
- You have experience integrating multiple data sources into dashboards
- You have the ability to identify gaps and optimise client journeys using analytics insights
- You are able to work well under pressure and carefully manage your own time
- You like data, pay close attention to detail, and feel at home analysing data and putting together interesting stories from large data analysis
- You are a friendly, honest and hard-working individual who enjoys working alongside and contributing to a wider team
More information about the services our data team offer can be found here: https://varn.co.uk/services/data-analytics/
Benefits
Who are we?
At Varn, our values are really important to us. So if you feel an affinity to the things that are important to us, then you are probably exactly the person we need to have onboard:
- EXPERIENCED EXPERTS > We know that we know our stuff, be it search marketing, optimising websites, conducting technical audits and all the SEO activity in between. This means our expert team is truly at the core of our business: Are you someone who will take enormous pride in being part of our expert team?
- RESULTS DRIVEN > We want to deliver results for our clients, so the work we do must deliver value and have a positive impact on the businesses we work with, otherwise, it’s all just SEO talk. We like talking, but we like ROI more: Are you someone who will help us get the results our clients demand?
- HELPFUL PARTNER > It is really vital that we work alongside our clients as a helpful partner, not just a supplier: Are you someone that looks beyond a ‘to do’ list, and is proactively thinking how best to deliver the best outcome for clients?
- TRUSTWORTHY & ETHICAL > We take enormous pride in the fact you can unquestionably trust Varn to help, to do the right thing and we will always be open and honourable with clients: Are you someone who believes integrity and honesty is vital?
- HAPPY PEOPLE > We are a friendly bunch and we want you to love working for us. Are you someone who thinks life is simply too short not to make it fun? If so, then you will fit right in.
- CARING TEAM > Our team cares deeply about our community, our environment and each others’ wellbeing. Are you someone who wants to do good, as well as do good business?
Your Benefits:
- Salary of £25k – £31k depending on experience
- Opportunity to be part of a growing agency
- Company wide bonus scheme (up to 10% annual bonus)
- Access to our London office, woodland office, our mobile Camper Varn office and Woolacombe (Devon) beach view workspace, so you can work outside and be inspired in new places.
- Up to 28 days off per year (including 20 standard days, 3 day Christmas close down, 1 day holiday for your birthday and up to 4 days long service bonus)
- Pension scheme
- Training and development opportunities
- Fun working environment