Job Description
We’re looking for a digital strategist to work in our integrated (multi-channel) division.
Digital marketing is at its most powerful when channels work together to achieve business goals. Our integrated division is responsible for building long-term, market-leading strategies that encompass paid media, SEO, content and data in order to achieve excellent results for clients. Once a strategy is developed, delivered and agreed, our strategists ensure it is executed to perfection (and to specified timescales) by our in-house channel specialists, as well as keeping our clients happy and engaged along the way.
This is a new role within the agency, within a team that we have ambitions to grow over the coming years.
We’re ideally looking for a T-shaped marketer. A marketer who has broad marketing knowledge and experience (you might have had a more generalist in-house role for a while, or have a degree in marketing), that is complemented by depth in a relevant digital channel. This might be Paid Media channels such as Google Ads, Meta, Linkedin or Organic experience around SEO or content.
Responsibilities
Integrated Digital strategy:
- Creating and overseeing delivery of multi-channel digital marketing strategies that generate exceptional results for clients. This includes facilitating brand immersion sessions audience and platform research & detailed strategy creation in line with Loom’s way of working. You will need to collaborate with the channel specialists (paid, SEO and data teams) for input into the strategy
- Reporting and Analysis. Delivering integrated reports with insightful analysis and recommendations. Combining your knowledge of the client’s business, the market, along with digital marketing performance, you will have the confidence to harness data that paves a way forward for clients, showcasing how strategy should continue to evolve in order to keep activity relevant and market-leading
- Client retention & growth. We pride ourselves on being a long term partner for our clients and we have an excellent retention rate. We listen to clients, take an active interest in their business goals and the market in which they operate, and tailor digital marketing activity to suit their business needs. Ensuring we’re delivering a forward-thinking, highly relevant service that adds value.
Account management & project management
- Plan work activities & deliverables in line with the defined strategy. Carefully balancing budget with client expectations
- Coordinating deliverables and delivery team members through our internal platform ‘Teamwork’.
- Ensuring all work delivered helps clients achieve their goals, with the ability to react if and when approaches need to change. You will be the voice of the client in the agency, making sure that all work is in line with your clients requirements
- Client management. We work closely with clients, building strong, long-term relationships.
Delivery where required / dependent on experience
- We believe that team members who are involved in the delivery aspect of the strategy form stronger relationships with the client, understand the market better, and generate better results. If you have experience in paid media, SEO, content or data, we may require that you are involved in the delivery of the strategy, even if just initially whilst the client is onboarded.
Additional responsibilities:
- Supporting the Integrated Lead to build out the service and make it a success at the agency as and when required
- Marketing – help us to generate more integrated clients working with our marketing team on thought leadership pieces etc.
- Future look – we want to keep evolving as an agency, we’re always trying to give our clients the competitive edge by adopting new and emerging marketing tactics and channels. We may require you to broaden your remit to keep adding value and making recommendations to clients. This may also require building freelance networks.
- We see embracing AI and marketing technology as a joint responsibility with everyone needing to play a part in helping define the agency of the future
Required skills
Experience
This role would be ideal for a digital channel specialist (paid media or SEO) looking to move into a fully strategic role. The role could also suit someone who’s already an Account Manager and looking to make the transition into a strategy focused role.
- 5+ years experience in a marketing roles would be preferable
- Agency experience is desirable
- Client management and relationship building
- Managing budgets
- Experience creating thoughtful, long-term marketing campaigns
- Confidently managing multiple stakeholders at different business levels
Skills
- Digital marketing
- Knowledge of platforms – GA4, search console, Google Ads, Meta Ads
- Client management / excellent soft skills
- Team player
- Analytical and thoughtful
- Assertive & confidence to change if something isn’t working
- Natural curiosity. Enjoys learning & trying new things
- Forward-thinking
We are a tight-knit team and therefore it’s important that you naturally share our internal values:
- Be Connected
- Be a good Citizen
- Be Considered
- Be Confident
Benefits
We really want our team to love what they do. Our team is our most valuable asset that’s why employee satisfaction is at the heart of everything. We’re proud to have a supportive work environment that believes in a healthy work/life balance so everyone can thrive and be the best they can be.
Loom HQ is based in central Bristol (right next to Temple Meads station). We’re an office-first agency, but you have the option to work from home for up to 50% of the time.
Office working is essential during your training and onboarding.
As well as a competitive salary and an agency performance related bonus, you’ll also get the recognition, rewards and benefits you deserve when you work at Loom. We’re dedicated to finding the balance between profit and purpose, as a company we always strive to do good for our team, our clients and the world around us.
- Competitive salary (DOE)
- Flexible working hours
- Hybrid working
- 25 days holiday per year plus 1 extra day for each year of service, capped at 32
- Company annual bonus based on agency performance
- Paid day off for your birthday
- Christmas office closure
- Company pension
- Enhanced maternity & paternity leave (minimum service length required)
- Personal development support, individual training budget & mentor scheme
- Involvement in our BCorp commitments
- Flexible employee wellness benefits including private medical insurance, gym membership, dental plan or monthly massages
- 4.5 day working weeks in the summer