Senior Data Strategist

Job Description

At Armadillo, we work with some of the world’s biggest brands, including Disney, McDonald’s, P&O Cruises and Cunard Cruises, to produce beautifully creative and effective CRM campaigns.

We believe in the long-term success that comes from always putting the best interests of our clients and the well-being and progression of our staff at the heart of everything we do. We are ambitious and free-thinking, yet at the same time pragmatic and straightforward.

We have ambitious plans to grow the agency. Our aim is to become the UK’s most recommended CRM agency: the one everyone wants to work with or for.

We are now looking for a Senior Data Strategist to come and join our team here at Armadillo.

So, think you can help us?

Senior Data Strategist Role

Working as part of the Strategy team, the Senior Data Strategist is a new role which will support our Data Strategy Director with the delivery of CRM strategies on behalf of our clients, with a particular focus on how they can leverage data to deliver against their KPIs and generate ROI.

Senior Data Strategist Responsibilities

• Deliver and orchestrate CRM strategy for clients with a focus on how to leverage data to measure and generate ROI, and deliver against their KPIs

• Deliver comms plans across complex or major projects, ensuring they are optimised against client strategies, with a focus on how to leverage data and technology to deliver more effective customer journeys.

• Write or input into data project briefs to ensure they are optimised against client strategy and provide clear data and/or technical requirements to specialist teams

• Support the application and expansion of analytical thinking in all CRM strategy and execution for clients – demonstrate clear, practical knowledge of analytical approaches with the ability to translate the complex into simplified explanations.

• Support the development and execution of data storytelling in the agency – craft these stories in tools such as Powerpoint to deliver simple but compelling and visually appealing decks for Senior Manager level clients

• Support the application and improvement of performance measures used to determine success against client KPIs

• Leveraging tools like Tableau and Adobe Analytics and helping to identify optimisation opportunities

• Owning and maintaining excellent client-agency relationships with stakeholders up to senior management level

• Support and input into conversations with 3rd party contacts to further leverage data against client KPIs, e.g., Braze & other agencies

• Presenting to both Senior internal stakeholders and Senior client stakeholders to a high level with presentations that tell a story using strategy, data and insight

• Lead strategic output of a project team and support, where possible, the professional development of junior team members, providing effective mentoring and guidance

Required skills

• Knowledge and demonstrable experience of working on CRM principles and channels are essential for this role

• Demonstrable experience using data driven insight and behavioural economics on customer behaviours to enable development of strategies

• Working understanding of Performance Marketing and data driven CRM’s role within that

• Ability to leverage tools like Tableau and Adobe Analytics to a good standard to help identify optimisation opportunities

• Confidence using the Microsoft Office suite/ Google Equivalents, in particular Excel

• Be ambitious within your role – recognise, communicate and act on opportunities to benefit Armadillo, our colleagues, clients and our partners.

Benefits

• Hybrid environment – 2 days in our central Bristol office / 3 days optional office/home working

• Catered lunches Tuesday – Thursday at our office & breakfast options

• 25 days’ annual leave plus a day off on your birthday, increasing by 1 day per annum at each year anniversary up to 30 days, plus bank holidays

• Summer and Festive hours – finish 2.5 hours early one Friday per month in June, July, August and one day, chosen by you, in December

• Contributory company pension 4% employee 3% employer of total pay through salary sacrifice, escalating 1% each year following your 2nd anniversary at Armadillo, up to 8% employer contribution

• Relocation package

• Bupa dental care

• Vitality health insurance

• Lots of social events, including Summer and Christmas parties

• Cycle to work scheme

• Employee Assistance Programme offered by Health Assured

• IPA Membership

• Bristol Creative Industries Membership

Equal opportunities
Armadillo is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability or age.