The latest World Advertising Research Center (WARC) report points to renewed confidence within the advertising sector, with brands continuing to invest as digital channels and on-demand media become a bigger part of everyday life. Ongoing improvements in technology, connectivity, and measurement tools are helping organisations plan campaigns with greater clarity and reach audiences more effectively.

Offering his view on the findings, our Managing Director, Sammy Mansourpour, explained, “Perhaps the greatest boost has been in confidence from brands to invest, based largely on improved targeting and measurement from platforms.”

This reflects a broader shift in how businesses approach marketing, with more emphasis on digital-first thinking, cross-channel planning, and flexible media choices. As audience habits continue to evolve, advertisers are placing increasing value on insight, adaptability, and long-term strategy.

Read Sammy’s full comments on our website.

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