Clubhouse, an invite-only audio-chat iPhone app with a reported US$1 billion valuation, is quickly becoming the talk of the marketing world.
The company describes itself as “a new type of social product based on voice [that] allows people everywhere to talk, tell stories, develop ideas, deepen friendships, and meet interesting new people around the world.”
Picture the app as much like going along to a networking cocktail party. You can wander in at your leisure, jump in and out of different chat bubbles, you can choose to simply listen and take in the conversation, or you can add your own thoughts into the mix. In a nutshell, the app is a live, free-flowing podcast that you can engage with in real-time.
So, can the Clubhouse app benefit your business? Should you be adding this platform to your brand marketing strategy?
In this blog, you’ll learn why brands of all industries should consider having an active presence on Clubhouse and those all-important tips for growing a following on Clubhouse.
So, if you want to tap into the app’s community and use it to grow your brand and influence, keep reading!
Clubhouse gives brands a huge opportunity for brands to engage with consumers in a way like never before. The app has an open, conversational feel which enables marketers to develop a more ‘personal’ relationship with their audience. It’s much like the intimate space that podcasts offer, but on another level as the audience can actively engage with the conversations on the Clubhouse platform.
Brands can really establish themselves as thought leaders within their industry, creating rooms on various subjects where you can provide valuable insights and start interesting conversations.
Brands should leverage Clubhouse much like they would a podcast by hosting interesting conversations, interviews and discussions relevant to the key target audience. It’s a simple and no-cost way to provide value to your community, building trust with a new audience who may ultimately become customers.
As well as engaging with your audience of potential customers, Clubhouse gives you the opportunity to build relationships with other business owners and influencers. Social media platforms are often used to make company announcements and push sales messaging. Yet, if we go back to the initial use of these networks – to connect and collaborate – we can get much more out of them.
From exchanging industry tips and tricks, to simply building great friendships with people you share common ground with; the app offers a fresh and exciting way to make new connections.
All marketers know the value of social listening: the act of following online conversations within your industry to uncover invaluable insights. The incredible power of Clubhouse lies within the ability for brands to listen in to industry conversations and engage with consumers in real-time, without encroaching on privacy.
Savvy marketers and business owners will leverage the app to listen to the topics that are important to their consumers. Clubhouse provides a huge learning opportunity and provides insight directly into the topics that are on the radar of your audience. These insights could be used to influence important business processes from service offerings to marketing strategy.
The social listening opportunities of Clubhouse also give businesses an incredible opportunity to stay on top of all the latest trends within your industry. The key to doing this is to follow key influencers of the industry, make sure you’re following all the categories associated with your business niche, and also keep tabs on your competitors.
By doing all of the above, you’ll soon curate a tailored timeline of relevant industry content and interests, which will give you a daily stream of information on trends to keep an eye on, news and updates within the industry, and consumer sentiment. Simply choose a chat that takes your fancy, listen, take notes and learn!
Do you often find yourself with a bunch of business ideas that you’re dying to get a second opinion on? Clubhouse provides the perfect set up to throw out feelers for any business ideas that might be floating around inside your head. Simply set up a room and ask for feedback from your audience who are likely to have some useful insights and solutions to help take your idea forward (or tell you it’s a terrible idea and reasons why it won’t work…).
Aside from using Clubhouse to gather feedback early on in the process of new business ideas, you’ll also want to collect feedback at all of the major milestones in the development of the product or service. Gaining customer insight on how users are liking the new additions to the product and what they’d like to see in the future can help guide your product roadmap and create a stronger product in the end.
Clubhouse can also be a great platform to connect with investors. You can start a room to discuss your business and get feedback from investors about how to improve your pitch, product or service to appeal to other investors. You can also join other rooms and discussions to talk about what you do and help provide solutions to problems with your industry knowledge, all while promoting your business.
The newness and exclusive nature of Clubhouse means that at the moment, it is not too saturated. This makes it the optimum time to create an account (if you’re lucky enough to get an invite, if not, be sure to download the app and join the waiting list) and start building a community to propel your brand marketing to new heights of success.
Want to learn more about how to incorporate Clubhouse into your marketing strategy? Get in touch today.
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