Google Analytics Training: Understanding GA4

19th January 2023

The Technical SEO team here at Varn have spent the past few years getting to grips with Google Analytics 4, the new website data analysis system which will shortly be taking the place of Universal Analytics. This is going to be a hugely important tool for anyone working in digital marketing in the coming years, so we have dedicated our time and brain-power to understanding how metrics and reporting have changed, as well as how to get the most from GA4 by setting up event and ecommerce tracking. Not to mention pulling data into custom dashboards to put the most important stats at our client’s fingertips.

Free GA4 Training Presentation

Our Technical SEO experts recently put together a short presentation covering the basics of Google Analytics 4 to introduce the wider team to the ins-and-outs of the tool. We thought this presentation would also make useful and interesting reading for anyone else who may be making the move from the old familiar Universal Analytics to the somewhat intimidating new version. So we’ve added it here for free, to sit alongside our previous posts on how to get the most from GA4 and the GA4 timeline.

Google Analytics 4 – The Basics

This short presentation covers the following questions and topics:

  • How is GA4 different from Universal Analytics?
  • Retaining historic data
  • Key takeaways
  • Useful resources and articles

View our presentation here.

Learn More About GA4

Ready to dive into Google Analytics 4? The Varn team can help you get the system set up for your website, pull data into custom dashboards in Google Data Studio, or replicate the reporting you currently use. Get in touch to find out how we can help.


About Varn

Varn is an expert & specialist SEO search marketing agency. Technical SEO * AI & Data Analytics * Offsite SEO * Paid Search

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