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Good Energy and McCann Bristol promise ‘hassle free’ heat pumps in new TV advert

17th October 2023

Renewable electricity company Good Energy, in collaboration with Bristol-based agency, McCann, has revealed its new TV advert urging homeowners to choose the greener option with a Good Energy heat pump.

The 20 second ad, voiced by soul singer and songwriter Lemar, features an animation of a deflating home with the question ‘heating letting your home down?’

Two animated engineers then install a heat pump onto the deflated home, which then reinflates as viewers are encouraged to choose hassle free heating and ‘fill their home with Good Energy’.

The ad brings to life Good Energy’s premium heat pump installation offering, providing customers with a fully in-house expert service from design through to installation and on to aftercare, ensuring that switching to a heat pump is hassle free.

Broadcasting soon after the government announced a 50% increase in the Boiler Upgrade Scheme grant for installing a heat pump to £7,500, the ad will be shown via Sky Adsmart and ITVX to viewers in Good Energy’s key catchment areas in the South and South West.

Good Energy worked with McCann Bristol on the creative development and media strategy for the advert, which is appearing from October 9th, and will be supported with digital retargeting and local PR activity.

Laura Wildish, Head of Marketing, Good Energy said: “Heat pumps are a real hot topic right now. With the increase to the grant, and as people are turning their heating on, lots of people will be thinking about making the switch.

“Our ad is for people who might have been considering for a while but want to know they are going to get expert advice and a good service. We hope lots more homes will be filled with Good Energy soon.”

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