Workbrands, the Bristol-based creative agency, has been appointed by global cloud software company Nutanix to create the branding for a major new initiative.
Nutanix specialise in digital transformation through cloud computing. Although their business has grown significantly in recent years, they were finding that too many conversations with potential new clients were happening at mid-management level.
The solution is CXO Focus, a high-level programme of exclusive content and events for C-suite executives – the individuals ultimately responsible for shaping the future of their businesses.
Workbrands were brought on board by Nutanix to create the brand identity for CXO Focus, along with the four sub-brands that make up the structure of the programme.
The result is a cohesive, powerful and cutting-edge look and feel. Flexible enough to use across all on and offline marketing, its clear messaging and clean and minimalist style are perfect for positioning Nutanix as a thought leader on the transformative power of technology.
Qabil Shah, global marketing director at Nutanix, said: “We want to elevate the role of IT in business – from functional to transformational. So we need to build relationships with people who shape the future of business. CXO Focus lets us do this, on a platform which shows Nutanix as thought leaders, rather than simply promoting our products and services.
“The outcomes have been really positive. By forming a community of C-level (and aspiring C-level) executives around learning and knowledge-sharing, we are able to demonstrate that we understand their business challenges and how to address them.”