One recent study* found that companies who oriented their services and operations around customers, employees, and partners experienced 6.5 times the profit growth compared to those that didn’t.
Despite this evidence for the power of customer centricity, we know that far too many companies are under-investing in customer experience.
That’s because being customer-centric is easy to say, but hard to put into practice, and even harder to know if you’re on the right track!
As a User-Centred Design company, we’re on a mission to help organisations thrive through employing better customer-centric practices.
That’s why we’re inviting companies that run scaled services for customers to join a study that we’re conducting in collaboration with Google, into how companies orient around their customers.
In exchange for contributing to the study, they will receive a benchmark of their customer-centricity score against the rest of the market, plus some unique insights into how to put together a programme of low-cost improvements, free of charge. All we ask is that companies commit to completing a survey by mid-November.
The deadline is the end October, so sign up to become a contributor here https://www.cxpartners.co.uk/customer-centricity-model
We’d love YOU to be part of the study because companies that deploy good user experiences that meet human needs know that improvements in loyalty, revenue and market share follow.
We work every day with organisations to execute programmes that embed User-Centred design into their operations. This takes time and care, but the results are not only impactful in the short term, but set organisations up for sustainable success, and an ability to ride-out storms that may occur in the future.
We’re working with Google to solve this. Through this unique study and campaign that we’ve devised, we’re looking to support organisations in investing in the initiatives that will help them become more customer-centric – and thrive.
By participating in this study as a contributor, you will be joining Europe’s top 200 brands including Farfetch, Europcar, Toolstation, giffgaff and Burberry.
Please sign up here, and we look forward to working with you
cxpartners helps the world’s best companies to become truly customer-centred and thrive.