If you want to really know how customers really think and feel, it’s important that you understand customer psychology. Here at UWE Bristol, we have therefore designed a new course to give you psychological insight into customer behaviour, whether you’re leading campaigns, shaping brand identity, or engaging audiences directly.
Funded by the West of England Combined Authority, we’re calling this course our Digital Marketing Strategy Skills Bootcamp. We want to help marketers apply behavioural science using practical digital tools, combining academic insight with real-world marketing experience.
This course is specifically aimed at individuals who are looking to develop their career in digital marketing through their current employer. For example, you might currently be a Marketing Manager, Consultant, or Head of Marketing, with a pathway to more senior roles such as CMO or Marketing Director. This is also ideal for business owners or anyone working in a customer-focused or growth-driven role within an SME, agency, or third-sector organisation.
The course starts in January, but you’ll need to register in December. To find out more, please go to https://courses.uwe.ac.uk/UMKT3U00E/strategic-digital-marketing-skills-bootcamp
I am a senior lecturer in marketing and a behavioural science researcher within Bristol Business School at UWE Bristol.
You need to load content from reCAPTCHA to submit the form. Please note that doing so will share data with third-party providers.
More Information
