Five things to avoid when writing awards entries

11th April 2023

Originally posted on:

Awards can provide a great boost to a business’s reputation and can often lead to new opportunities and increased success. Writing an awards entry is an important part of the process, but often, winning an award comes down not just to the quality of the work but the way in which you present it. That’s where we come in. In this blog post, we’ll explore five things to avoid when writing awards entries to help ensure that you put forward the best possible submission.

Avoid being vague and too ‘general’.

When writing an awards entry, it’s important to provide specific examples and evidence to support your claims. Avoid being vague and general in your submissions. Provide detailed information about what you did, how you did it, and why it was successful. Use specific metrics and data to quantify your achievements and demonstrate the impact that your work has had.

Make sure to focus on the award criteria and not yourself! 

One of the most common mistakes made when writing awards entries is focusing too much on you or your business, rather than on the actual award criteria. Before you start writing, carefully review the award criteria and make sure that you address each requirement in your submission. It’s important to showcase how your work aligns with the award’s values and how it has made a difference in your field.

Proofread, proofread, proofread! 

This is SO important when submitting an award entry and many people don’t realise this. Spelling and grammar errors can be very damaging to your entry. Make sure that you take the time to proofread your submission thoroughly. Don’t rely solely on spell-check software, as it won’t catch every mistake. Why not ask someone else to review your submission before you send it in.

This is your time to show off your personality. 

An awards entry is an opportunity to showcase your personality and unique style. Don’t be afraid to show your passion and enthusiasm in your writing. However, it’s important to balance this with professionalism and avoid coming across as arrogant or boastful.

Give yourself plenty of time to prepare.

Writing an awards entry takes time and effort, so it’s important to start early and give yourself enough time to craft a strong submission. Waiting until the last minute can result in rushed writing and a weaker submission. Make sure that you give yourself plenty of time to brainstorm, draft, revise, and proofread your submission before the deadline.

Take a look at a recent article from CEO World Magazine where you can find many useful tips on how to make your awards application stand out.

Let us help you

Get in touch if you’d like to hear about we can help with your awards entries. At Carnsight Communications, we’re experienced at crafting award entries for a range of industries – from legal to advertising to business – to help you tell your story in the most compelling way.

We start by establishing the story – the thread that should run throughout. We pare entries down to their most impactful elements – often working within word limits. And we focus on results, presenting everything in a digestible way. After all, many awards judges only have time to scan each entry. So it needs to stand out.

If you’re shortlisted or win an award, we can also help with media and social media promotion, helping to maximise each entry.

If you don’t know which awards are the most powerful for your business, we can spend time researching, helping to create a database with detailed information on entry details and deadlines.


About Carnsight Communications

At Carnsight Communications we create strategies and campaigns to showcase our clients’ brilliant work through PR, content and social media. We help them get noticed by the right audience, at the right time. We specialise in creative agency PR.

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