Fiasco is excited to announce that Nathan Crosby has joined the team as its new Creative Director. Nathan brings over 14 years’ experience working as a designer and creative director, with past clients that include Lego, Coke, IHG, OVO, Heidi, and Bath Rugby.

Nathan’s commercial experience, creativity and leadership skills make him a fantastic addition to Fiasco as it continues to expand its breadth of work to take on bigger, bolder, more diverse projects. 

“Nathan’s perspective brings fresh thinking to the agency and helps raise the bar for our strategic and creative output. His experience working across an impressive roster of big-name brands along with his sharp strategic lens make this an exciting time to join as we continue our trajectory of growth” – Ben Steers, Co-founder and Executive Creative Director. 

“I’m thrilled to join the team at Fiasco. Their new brand promise, to move businesses
forward with feeling, puts emotional resonance squarely at the heart of the work they do – as both a platform for creativity, and a true value driver for the businesses they work with. I’m excited to help shape what this means for the agency’s output with a team already setting the bar for creativity and craft so high.” – Nathan Crosby, Creative Director

Fiasco’s recent rebrand  – a collaborative effort shaped by the team – sharpens its proposition and expresses with greater clarity what makes it different, and why that matters. This includes the repositioning of its client services team, along with strategic new hires across different areas of the business. With its focus on growth and ambitions to penetrate a larger international market, including the USA, it’s a pivotal time for the business and an exciting time to reposition what Fiasco stands for. 

Emotion-led, feeling-first design sits at the heart of everything it does –  and is based on the fact feel-good isn’t just a vibe, it’s a value driver. Work this year has expanded to include high profile clients in the technology and AI sector, such as $1 billion dollar valued business planning platform Pigment, and it recently won an award for its rebrand for Britt. Its approach translates into stronger relationships, greater retention, and more sustainable growth.

About:
Fiasco is a brand and digital agency that combines strategic thinking with creative craft to drive businesses forward. By pairing strategic clarity with creative conviction, Fiasco turns complexity into connection, building brands that move both hearts and minds. You can read more about Fiasco and Nathan, over on their site here.

About Fiasco

We blend brand and digital to move businesses forward with feeling. B Corp certified.