Fiasco Design’s brand identity for Bayswater shakes up the world of international education.
Building communities of global thinkers and explorers around the world, Bayswater combines two of life’s greatest adventures: education and travel. Bayswater is an international educational provider on a mission to educate and inspire the next generation through a life-changing educational experience.
Following their acquisition of Eurocentres – a renowned language school, and opening new campuses in locations around the world, Bayswater approached Fiasco Design with the brief to capture their progressive outlook on education; to challenge the status quo; and design a visual brand that is fit for the expansion of the business.
“We were tasked with developing an identity that is dynamic, progressive and optimistic, a fresh take for an educational brand. Harnessing the spirit of adventure, the brand idea celebrates travel and Bayswater’s global community.” – Ben Steers, Co-founder and Creative Director, Fiasco Design.
A suite of bold, colourful patterns are the backbone of the visual identity, reflecting the vibrant and diverse community taking a bold leap into new experiences. Whilst the brand palette and typographic system works to capture the aspirational and energetic tone of the brand.
The logo with its coloured pathways represents students of different backgrounds following their own unique pathway; uniting in the Bayswater community to be a part of something greater.
Typeface Fann Grotesque helps to ground the playful visual identity, giving the brand name a characterful, yet trustworthy feel. A reassuring nod to parents.
Meanwhile, photography is intended to feel active and optimistic. Celebrating individual personalities, the imagery is inclusive of a diverse global community of students.
The end result is a spirited brand that inspires the next generation to embark on the educational adventure of a life-time.
“We established Bayswater in 2017, but after rapid expansion and the integration of a variety of legacy industry brands, we wanted a reset and to double down on the Bayswater name with an exciting new brand canvas. It’s been great working with Fiasco on our full rebrand. We have appreciated the process, it’s been very collaborative and it’s very exciting to see the new look come to life across so many different platforms and formats.” – Stephan Roussounis, Founder and Managing Director, Bayswater.
You can read the full case study here.
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