News

Fiasco Design creates a microsite for London’s Old Vic Theatre that helps to make theatre more accessible.

22nd December 2022

Working with Ben The Illustrator, Fiasco created an interactive glossary of terms to make the world of theatre more accessible to people from different backgrounds. 

Developed as part of The Hub, The Old Vic Theatre offers free digital learning resources designed to welcome anyone of any age, experience or ability, into the world of theatre. Playing a key role is an “interactive glossary” of theatre-related terms, created by Fiasco Design. 

The educational microsite aims to debunk the jargon often associated with theatre. Setting the experience on a stage, visitors are guided through an animated performance that explores the different roles, responsibilities and inner-workings of the theatre. Exploring the site, visitors learn about the many different people who help to run the theatre on a day-to-day basis. Visitors can watch and explore at their own pace, scrubbing back and forth to discover, revisit and learn.

“We want viewers to feel like they’ve stepped into our world and discovered something new and unexpected on their own terms.” Magid Elbushra, Digital Content Producer, The Old Vic Theatre.

It was a pleasure to collaborate with Ben The Illustrator and The Old Vic on this microsite. Right from the start we were aligned on a more experiential approach, turning the passive action of watching into something active, engaging and fun.” Mike Frost, Digital Lead, Fiasco Design.

The colours are inspired by The Old Vic’s interior: opulent shades of reds and gold contrast a suite of deep and electric blues. The aim was to capture the atmospheric qualities of stage lighting by splitting the colour into ‘light’ and ‘dark’ themes, which mimic theatrical lighting effects. 

“I’m very proud of what we collaborated on, it was a pleasure to work with the Fiasco team and will always state that setting the whole experience on-stage with the lit/unlit approach was a stroke of Fiasco genius!” Ben O’Brien – Ben the Illustrator.

You can view the project case study on Fiasco’s site here. 

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About Fiasco Design

We mix brand and digital to help bring brands to life in new and unexpected ways.

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