Fiasco creates new branding and website for Moshi, a world-leading sleep and mindfulness app for kids.

20th January 2022

“Emotional wellbeing for the next generation requires us to be there not just at bedtime but also across the day and in environments like classrooms. Our goal is that proactive development of EQ becomes as important as IQ. In order to reflect this, we have evolved from Moshi: Sleep and Mindfulness to Moshi.” – Ed Barton, COO, Moshi.

Moshi are on a mission to improve the health and happiness of the next generation by teaching them the fundamentals of mindfulness from an early age. The UK is facing an unprecedented mental health crisis, with children most affected of all. Today, 1 in 6 children suffer with poor mental health; from anxiety and eating disorders, to attention deficit/hyperactivity disorders and more. Through guided meditations, mesmerizing stories, and soothing sounds, Moshi aims to make mindfulness magical to young minds. 

As Moshi expanded their content from sleep-only to round the clock mindfulness, they approached Fiasco Design to encapsulate the change via a new digital home. “We initially appointed Fiasco to rebuild our website. The project quickly became something much more and led to us sharpening our brand across platforms with the website at the centre.” says Ed Barton, COO, Moshi. 

The updated brand colour palette now includes brighter hues, with accessibility in mind. The original main brand font, Calibri, has been replaced by Chromatica by Polytype foundry, a versatile sans serif type with a warm and personable tone.

Fiasco also helped to set the tone when it came to photography, introducing a vibrant set of studio shots that replaced stock imagery. Charming hand-drawn annotations add a sense of personal expression, as unique as every child. 

The new website drives subscriptions whilst simultaneously capturing the magic of mindfulness. Moshi’s personality has been dialled up through playful UI design and motion. The result is a site that echoes the spirited nature of the app and ultimately champions the child. 

“As a parent to a young child, I’ve had first-hand experience of how transformative the Moshi app can be to family life. It was a pleasure, therefore, to get the chance to work with the team at Moshi to help realise their vision for the brand.” – Ben Steers, Creative Director, Fiasco Design. 

You can read the full case study here. Fiasco’s partnership with Moshi is the manifestation of their brand pledge to use creativity to inspire change. Working seamlessly across brand and digital, Fiasco creates extraordinary brands with heart and spirit. 


About Fiasco Design

We mix brand and digital to help bring brands to life in new and unexpected ways.

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