You’ve probably heard of the term ‘evergreen content’, but what does it really mean and how do you make the most of it? Evergreen content is basically content that keeps on giving. It is something that remains relevant over a long period of time (so is not time-sensitive), has good search engine optimisation, and continues to drive traffic long after it’s first posted.
Though all of your blogs and other online content aren’t likely to disappear after posting, evergreen content is content that people will always need, want and search for. Typically lists, industry resources, how-to guides, top tips and product reviews lend themselves well to evergreen content, but ultimately to make content that’s ‘evergreen’ you must ensure it remains fresh and of interest to your target readers.
Now you know what evergreen content is you might be asking why it matters. Here are some important reasons why you absolutely need it:
Evergreen content ultimately saves time and energy while still achieving great results. It is a necessary part of maintaining website traffic and coverage views.
Despite what you may think, even the biggest and best publications rely on this content and not the splashy, fleeting news headline.
Now let’s talk about how to write evergreen content and how to make that content work hard for your business:
Get to writing up your evergreen content now and save yourself a lot of stress and energy later. Go forth and provide constant value to your reader, while your evergreen content provides constant value to your business.
At Carnsight Communications we create strategies and campaigns to showcase our clients’ brilliant work through PR, content and social media. We help them get noticed by the right audience, at the right time. We specialise in creative agency PR.