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You’re fighting a losing battle with AI

Masterclass

5th Oct 2025

19:00

-

20:30

Online

News

>by Raphy Mendoza

If as an artist or creative entrepreneur you’re focusing right now on making ‘what sells,’ you’re fighting a losing battle with AI.

Within the next 24 months, AI will be as ordinary and unavoidable as cars, smartphones, or the internet. When that happens, entire categories of creative work will lose their value. Anything generic or commercialised (read: “mid”) will simply be replaced. Stock illustrations sold for repeat licenses, pop music written for TikTok virality, and romantasy novels written for popular demand.

In other words, things that are currently on demand and sells well. Because humans won’t pay for what machines can do faster, cheaper, and at scale.

When this kind of disruption happens throughout history, there’s always one consistent outcome: what human beings value shifts.

In this masterclass, I’m going to talk about:

  • where this value is shifting to (hint: it’s art, but not just any old art)
  • the one essential asset required to protect yourself from irrelevance (hint: it’s your personal brand, but not as you know it)
  • what it really means to be an artist and a creative in the age of ai (hint: it’s about leadership).

If you’re not already having these conversations in your circles right now, you need to start. Join the masterclass.

If you’re already have these conversations, you need to continue and start taking action. Join the masterclass

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About Raphy Mendoza

I'm an artist and the founder of Co-Create. I empower artists to be seen, loved & paid for their art. I do this through 1:1 work, group programmes and ongoing memberships. My commitment is that artists see themselves fully: as LEADERS in consciousness.

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