Paul Feldwick worked for over thirty years at the legendary creative agency, Boase Massimi Pollitt, later part of the DDB network. His latest book, Why Does The Pedlar Sing? examines what ‘creativity’ really means in advertising. Although we’ve often been told by the gurus of advertising that ‘selling is a serious business’ and ‘people do not patronise a clown’, all the evidence of history shows this is wrong, and that brands have always achieved fame and fortune by using the devices of popular culture and entertainment.
So, why are today’s agencies apparently so resistant to creating work that’s famous and popular? And what should we do about it? Join us for this lunchtime Keynote on Wednesday 28th April to find out.
In 1974 Paul joined Boase Massimi Pollitt, a rising London advertising agency already famous for several popular campaigns including the Smash Martians and the Cresta Bear. He stayed there for over thirty years, mainly as an account planner. By 1988 he was heading up the planning department and he later became Worldwide Brand Planning Director for DDB (who’d acquired BMP in 1989). Since leaving the agency world in 2005, Paul has worked as a consultant in the fields of strategy, brands, and organisational change, but retains a strong fascination for advertising itself. He has Masters degrees from the University of Bath School of Management (Responsibility & Business Management) and Ashridge Business School (Organisational Consulting).
Bristol Creative Industries is the membership network that supports the region's creative sector to learn, grow and connect, driven by the common belief that we can achieve more collectively than alone.
Future Leap Media Studios Open House
Future Leap Clifton, The Old Chapel, 16 Oakfield Rd, Clifton, Bristol BS8 2AP
Attention to all those in the creative industries! Be part of our 3-day Open House at Future Leap Clifton, where we are excited to open the doors to our new Media Studios. Book a complimentary 2-hour booking slot in either the Film Studio or Podcast Studio!
Join us on the 27th, 28th and 29th February to explore these incredible studios. This is a golden opportunity to test our state-of-the-art facilities located in our environmentally friendly Clifton hub.
Winning new business with words: the critical role of content strategy
Stratton Craig are delighted to share their first FREE online event of our 2024 #WinWithWords series: ‘Winning new business with words: The critical role of content strategy’.
Legal Surgery with Rebecca Steer
BCI Legal Surgery
We are pleased to offer the opportunity to book a free of charge 30 minute 1:2:1 session for legal advice in January, February and March 2024. These sessions are with Rebecca Steer, an award winning business lawyer, long-time advisor to tech and creative digital businesses and friend of BCI.