Why people DO buy from clowns; a Keynote with Paul Feldwick
BCI Talk
Paul Feldwick worked for over thirty years at the legendary creative agency, Boase Massimi Pollitt, later part of the DDB network. His latest book, Why Does The Pedlar Sing? examines what ‘creativity’ really means in advertising. Although we’ve often been told by the gurus of advertising that ‘selling is a serious business’ and ‘people do not patronise a clown’, all the evidence of history shows this is wrong, and that brands have always achieved fame and fortune by using the devices of popular culture and entertainment.
So, why are today’s agencies apparently so resistant to creating work that’s famous and popular? And what should we do about it? Join us for this lunchtime Keynote on Wednesday 28th April to find out.
In 1974 Paul joined Boase Massimi Pollitt, a rising London advertising agency already famous for several popular campaigns including the Smash Martians and the Cresta Bear. He stayed there for over thirty years, mainly as an account planner. By 1988 he was heading up the planning department and he later became Worldwide Brand Planning Director for DDB (who’d acquired BMP in 1989). Since leaving the agency world in 2005, Paul has worked as a consultant in the fields of strategy, brands, and organisational change, but retains a strong fascination for advertising itself. He has Masters degrees from the University of Bath School of Management (Responsibility & Business Management) and Ashridge Business School (Organisational Consulting).
Bristol Creative Industries is the membership network that supports the region's creative sector to learn, grow and connect, driven by the common belief that we can achieve more collectively than alone.
Playful colourful collage workshop with Naomi Ann Clarke
5.30pm
-7pm
Zion Bristol, Bishopsworth Road, Bristol, BS13 7JW
Workshop
Use hand painted gouache paper to create an A3 paper cut illustration of your favourite scene, building or flowers in a wonky, bold way. You will be using loose shapes to create a layered collage. This is a great workshop to unwind through the relaxing process of cutting and sticking collage.
Filmmakers’ Shindig – Feat. Dirty Jack Co
6pm
-11pm
Square Works, 17-18 Berkeley Square, Bristol, BS8 1HB
Networking
Probably the most inspiring little film night in the world. Join in Bristol for an evening of learning, stimulation, collaboration, entertainment and general filmmaking joy!
Insights from female-led B Corps
10am
-11am
Online
Webinar
In this 1-hour interactive discussion, we’ll explore the positive impact that B Corp certification can have on your business, challenges of the certification process itself, and why the current B Corp cohort in the UK lack diversity.