Why people DO buy from clowns; a Keynote with Paul Feldwick
BCI Talk
Paul Feldwick worked for over thirty years at the legendary creative agency, Boase Massimi Pollitt, later part of the DDB network. His latest book, Why Does The Pedlar Sing? examines what ‘creativity’ really means in advertising. Although we’ve often been told by the gurus of advertising that ‘selling is a serious business’ and ‘people do not patronise a clown’, all the evidence of history shows this is wrong, and that brands have always achieved fame and fortune by using the devices of popular culture and entertainment.
So, why are today’s agencies apparently so resistant to creating work that’s famous and popular? And what should we do about it? Join us for this lunchtime Keynote on Wednesday 28th April to find out.
In 1974 Paul joined Boase Massimi Pollitt, a rising London advertising agency already famous for several popular campaigns including the Smash Martians and the Cresta Bear. He stayed there for over thirty years, mainly as an account planner. By 1988 he was heading up the planning department and he later became Worldwide Brand Planning Director for DDB (who’d acquired BMP in 1989). Since leaving the agency world in 2005, Paul has worked as a consultant in the fields of strategy, brands, and organisational change, but retains a strong fascination for advertising itself. He has Masters degrees from the University of Bath School of Management (Responsibility & Business Management) and Ashridge Business School (Organisational Consulting).
Bristol Creative Industries is the membership network that supports the region's creative sector to learn, grow and connect, driven by the common belief that we can achieve more collectively than alone.
Workshop Wizardry: How to run magical workshops with Mette Davis
9.30am
-1pm
ForrestBrown, 10 Templeback, Bristol, BS1 6FL
BCI Workshop
According to the World Economic Forum, critical thinking and problem-solving skills are at the top of the skills list that employers believe will grow in prominence over the next five years. But how often do we leave a workshop feeling frustrated that we haven’t achieved the intended outcome, deflated by the lack of energy or participation in the room, or annoyed that it’s been derailed by competing agendas or personalities?
Join Mette on 27th Sept for a half-day interactive session packed with handy tools, techniques and tips, on how to run brilliant workshops.
Eating for Resilience Workshop
6pm
-7pm
The Square Club, 15 Berkeley Square, Bristol BS8 1HB
Workshop
It has never been more important for us to become resilient. Metabolism has to do with every bit of energy generated in our body, it fuels life and is critical to fuel health, it controls our mood, energy, hormones and our immune system.
Join Sarah Bayliss a nutritional therapist for an introductory workshop into metabolic health and learn how to control your blood sugar and eat to boost health.
Discover SETsquared
4pm
-5pm
Online
Talk
Calling all tech entrepreneurs. Come to SETsquared Bristol’s open event to find out how our program can help grow your business.