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What makes a compelling TV Concept?

Webinar

11th Mar 2025

6pm

-

7:30pm

Online

What separates a forgettable TV idea from one that sparks industry buzz?

In this in-depth workshop, Zia Holloway (writer for BBC, World Productions, Fully Focused, and more) will demystify what makes a TV concept truly stand out. From the initial idea to a marketable pitch to the first steps of a pilot, this session will break down the essential elements of crafting a concept that sells.

More than just structure and storytelling, this workshop will explore the intangibles—what makes YOU the right person to tell this story, and how that authenticity becomes part of your project’s appeal.

This event will take place over Zoom on March 11th 6pm to 7:30pm (BST)

Workshop Focus:

✅ Concept Stage: How to develop an idea that is both original and commercially viable
✅ Pitching & Positioning: How to frame your concept to attract producers and commissioners
✅ Pilot Development: Understanding what makes an idea sustain a full series
✅ You as Part of the Package: Why your personal connection to the story matters and how to use it to sell your project
✅ Case Studies: Breakdown of successful series, including one of Zia’s projects that built industry buzz from a simple concept.

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