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Wake Up Call: What is a citation gap? What is semantic search? Demystifying visibility for AI search

BCI Webinar

19th Jun 2026

8:30am

-

9am

Online

News

>by Bristol Creative Industries

If you are still obsessing over ranking number one on Google, it’s time for a re-think. Search is changing. We now ask ChatGPT for recommendations or believe the AI overviews rather than visit a website. To stay relevant, you need to look beyond old school SEO and keywords and start building a strategy that helps AI systems find and recommend (cite) your brand.

This session with Varn’s search expert Jess Melaragni explores the practical steps you need to take to ensure your business is discovered by both the AI bots and your target audience.

Jess will guide you through Varn’s AI Visibility Framework, a practical methodology for identifying, measuring, and improving your brand visibility across AI-powered search engines. Sharing a practical action plan, she will show you how to identify ‘citation gaps’, demystify GEO (generative engine optimisation), and explain semantic intent (understanding the ‘why’ behind a customer’s question).

You will learn how to:

  • identify your citation gap to see where you are losing ground.
  • build answer-ready pages that AI systems can easily interpret.
  • mirror conversational search using question-led headers.
  • structure AI-ready content for both machine processing and human trust.

Bristol Creative Industries members can register here

This webinar is exclusively for BCI members. It’s one of many benefits you get by joining the community. Not a BCI member? Read more about the benefits and join here.

About Jess:

Jess is a key part of the Varn’s innovation team, specialising in creating bespoke scripts for clients and internal use, as well as staying up to date with emerging technologies that can impact organic search. She has been working at Varn for over two years and has several years of experience in marketing, having previously worked on the in-house marketing team at Intel.

> Connect with Jess on LinkedIn

> See Varn’s BCI profile here

More about the Wake Up Call webinars

The online sessions take place every other Friday morning from 8.30-9am, and allow BCI members to share their knowledge with fellow members.

The webinars are a 15/20 minute presentation followed by a 10/15 minute Q&A. The sessions are a mix of expert tips and case studies – the perfect opportunity to learn something new before the week is out.

The webinars are exclusively for BCI members. They are one of many benefits you get by joining the community. Not a BCI member? Read more about the benefits and join here.

Please get in touch with Dan if you’re a BCI member and you’re interested in presenting on a future webinar.

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About Bristol Creative Industries

Bristol Creative Industries is the membership network that supports the region's creative sector to learn, grow and connect, driven by the common belief that we can achieve more collectively than alone. 

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