Few would disagree that emotion is crucial in building strong relationships between brands and people – however, building brands for the unconscious is still a challenge. Therefore, in order to measure emotions effectively, it is important for marketers and researchers to equip themselves with the latest evidence from neuroscience research.
Join Andy Myers in this whirlwind of a session, as we look at how neuroscience has opened a new frontier of how we understand human decision making. Exploring a range of bitesize cases where neuroscience has been applied, we will spark new ways arrive at compelling human insights across different brands and categories, providing for each of them a specific action/takeaway. In this way, we will translate the science into actionable insights that can leverage your brand and get closer to people. Your audience will not be bamboozled by science, but presented in an engaging and digestible format. Subsequently, your audience will not only be left inspired by what neuroscience has taught us, but these unique insights will be the sparks to drive new and exciting thinking.
This session will benefit anyone who works in marketing, comms, digital, branding, brand managers, insights, planning, and more!
With a background in cognitive neuroscience brain imaging (fMRI) and over 15 years of experience in market research industry, Andy works to bring the worlds of neuroscience and market research together to better understand brands, brains and everything in between. With no-nonsense science, without the techno jargon, Andy seeks to better understand human behaviour to deliver ground breaking insights and effective change for brands.
These sessions take place every other Friday morning from 8.30-9am, for the BCI community to share their pearls of wisdom with one another. The half hour webinars will involve a 15 minute presentation followed by a 10 minute facilitated Q&A, with introductions from the BCI team.
Our community is full of such amazing talent so we’re giving members the stage to talk about things that excite them so they can inspire their peers. The sessions will be a mix of expert tips and tricks and case studies – the perfect opportunity to learn something new before the week is out.
Our usual online format is an interactive ‘meeting’ but for this series we’re running webinars so that it’s easy to listen in while prepping for the day ahead or while having your breakfast! Cameras and mics will be off but you can ask your questions through the chat box or submit them beforehand.
Please get in touch with Sian if you’re interested in speaking at a future session.
The Wake Up Call sessions are exclusively for BCI members – register your free place below!
If you’re interested in becoming a member with BCI, you can read about the membership perks here.Register for your free place
Bristol Creative Industries is the membership network that supports the region's creative sector to learn, grow and connect, driven by the common belief that we can achieve more collectively than alone.
Social Media: Raising your ethical and inclusivity standards
The Old Church School, Frome
What does it mean to be ethical on social media? Join Jenna Yhearm, MD of Gumption Agency and the founder of The Social Media Union, for an informative and practical session on how you can be better on social media.
In at the Deep End – capturing drama and detail underwater: Michael Pitts
University of Bristol (venue TBC)
Join us in person or online at this free MyWorld and BVI event to hear Michael Pitts, Emmy award winner with over 30 years’ experience as a cinematographer and film producer deliver this hybrid talk.
Meet & Greet: Getting into Motion Design
This Meet & Greet will be focusing on the world of motion design. This is a chance to meet a range of industry experts working in this field, learn more about their roles and ask questions. So if you’re a UK-based creative in the first year of your career and curious about this pocket of industry, be sure to sign up.