Wake Up Call: Why the conscious mind is not running the show – human insights from the world of neuroscience to enhance brand and comms
BCI Webinar
Few would disagree that emotion is crucial in building strong relationships between brands and people – however, building brands for the unconscious is still a challenge. Therefore, in order to measure emotions effectively, it is important for marketers and researchers to equip themselves with the latest evidence from neuroscience research.
Join Andy Myers in this whirlwind of a session, as we look at how neuroscience has opened a new frontier of how we understand human decision making. Exploring a range of bitesize cases where neuroscience has been applied, we will spark new ways arrive at compelling human insights across different brands and categories, providing for each of them a specific action/takeaway. In this way, we will translate the science into actionable insights that can leverage your brand and get closer to people. Your audience will not be bamboozled by science, but presented in an engaging and digestible format. Subsequently, your audience will not only be left inspired by what neuroscience has taught us, but these unique insights will be the sparks to drive new and exciting thinking.
This session will benefit anyone who works in marketing, comms, digital, branding, brand managers, insights, planning, and more!
About Andy
With a background in cognitive neuroscience brain imaging (fMRI) and over 15 years of experience in market research industry, Andy works to bring the worlds of neuroscience and market research together to better understand brands, brains and everything in between. With no-nonsense science, without the techno jargon, Andy seeks to better understand human behaviour to deliver ground breaking insights and effective change for brands.
> Read more about Walnut Unlimited (sister agency of TMW Unlimited)
These sessions take place every other Friday morning from 8.30-9am, for the BCI community to share their pearls of wisdom with one another. The half hour webinars will involve a 15 minute presentation followed by a 10 minute facilitated Q&A, with introductions from the BCI team.
Our community is full of such amazing talent so we’re giving members the stage to talk about things that excite them so they can inspire their peers. The sessions will be a mix of expert tips and tricks and case studies – the perfect opportunity to learn something new before the week is out.
Our usual online format is an interactive ‘meeting’ but for this series we’re running webinars so that it’s easy to listen in while prepping for the day ahead or while having your breakfast! Cameras and mics will be off but you can ask your questions through the chat box or submit them beforehand.
Please get in touch with Sian if you’re interested in speaking at a future session.
The Wake Up Call sessions are exclusively for BCI members – register your free place below!
If you’re interested in becoming a member with BCI, you can read about the membership perks here.
Register for your free place
Bristol Creative Industries is the membership network that supports the region's creative sector to learn, grow and connect, driven by the common belief that we can achieve more collectively than alone.
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