Wake Up Call: If design isn’t felt, it’s forgotten. How to make work that people care about
BCI Webinar
If design isn’t felt, it’s forgotten. How to make work that people care about
Creative output has never been higher. It’s faster, easier to make, and yet, most of it is quite frankly, forgettable.
In this webinar, Ben Steers from Fiasco will explore what’s missing, and make the case for moving beyond the attention economy to an emotional one – where feeling drives impact, connection, and growth. Because when everything can be generated, feeling is what designers need to craft.
From concepts to the smallest details, he’ll unpack how emotion becomes the differentiator, and why it always has been. At Fiasco, that means focusing on the small, often overlooked moments that shape how people feel and, ultimately, what they remember.
Bristol Creative Industries members can register here
This webinar is exclusively for BCI members. It’s one of many benefits you get by joining the community. Not a BCI member? Read more about the benefits and join here.
For designers, creative leads, and decision-makers looking to create work that matters. Whether you’re shaping ideas or setting direction, this talk is for those who want to move beyond output and deliver design that connects, differentiates and drives real impact.
Ben is co-founder and executive creative director at Fiasco, a Bristol-based brand and digital agency. Ben has spent over 15 years building the agency’s creative output and offering, working with recognised brands such as Just Eat, Pinewood, Vertical and National Trust.
> Connect with Ben on LinkedIn
> See Fiasco’s BCI profile here
The online sessions take place every other Friday morning from 8.30-9am, and allow BCI members to share their knowledge with fellow members.
The webinars are a 15/20 minute presentation followed by a 10/15 minute Q&A. The sessions are a mix of expert tips and case studies – the perfect opportunity to learn something new before the week is out.
The webinars are exclusively for BCI members. They are one of many benefits you get by joining the community. Not a BCI member? Read more about the benefits and join here.
Please get in touch with Dan if you’re a BCI member and you’re interested in presenting on a future webinar.
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Bristol Creative Industries is the membership network that supports the region's creative sector to learn, grow and connect, driven by the common belief that we can achieve more collectively than alone.
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