Wake Up Call: How to understand the art of the ‘visual nudge’ in design and using it to connect with customers
BCI Webinar
Like it or not, design influences our behaviour on a daily basis. And a lot of the time, it’s not very subtle.
Whether it’s to sell us a sandwich, join a gym, or update our wardrobe – our attention is a battleground from the moment we wake up to when we finally put our phones down and set off for sleep.
But among all the noise exists a softer approach.
In this webinar, Vix Hansard explains the importance of the visual nudge in an overwhelming world, and how sometimes the smallest design decisions can be the difference between us feeling isolated or included.
Bristol Creative Industries members can register here
This webinar is exclusively for BCI members. It’s one of many benefits you get by joining the community. Not a BCI member? Read more about the benefits and join here.
From strategists to client services, creatives to copywriters – anyone with a curiosity in how design can shape the way we behave should tune into this one.
Vix is creative director of Epoch, a global brand agency based on Queen Square in Bristol.
Deeply passionate about meaningful design, she’s the driving force behind Epoch’s ‘people first’ approach, making sure that everything that comes out of the studio has been crafted to make real connections and evoke real emotion.
With over 20 years in the industry, Vix has had her hand in everything from TVCs to CCIs, radio ads to TikTok stunts. She’s helped create brands from scratch and she’s worked on countless rebrands of some of the biggest household names in the world. And at the heart of it all is storytelling that stirs feeling.
> Connect with Vix on LinkedIn
> See Epoch’s BCI profile here
The online sessions take place every other Friday morning from 8.30-9am, and allow BCI members to share their knowledge with fellow members.
The webinars are a 15/20 minute presentation followed by a 10/15 minute Q&A. The sessions are a mix of expert tips and case studies – the perfect opportunity to learn something new before the week is out.
The webinars are exclusively for BCI members. They are one of many benefits you get by joining the community. Not a BCI member? Read more about the benefits and join here.
Please get in touch with Dan if you’re a BCI member and you’re interested in presenting on a future webinar.
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Bristol Creative Industries is the membership network that supports the region's creative sector to learn, grow and connect, driven by the common belief that we can achieve more collectively than alone.
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